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Boston, Massachusetts, United States
Agency Overview
DigitasLBi is a global marketing and technology agency specializing in transforming businesses for the digital age.
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Products and Services

Dynamic Content Optimizer

The Dynamic Content Optimizer modernizes digital advertisements by bringing DigitasLBi's clients hyper-personalized messaging that works at an unprecedented scale. To achieve “Precision Messaging”, they start by looking closely at every case, customizing the platform to the client criteria, and developing the infrastructure using talent from across our network. Finally, they execute the messaging using their extensive global resources. With impressive increases in sale, ROIs and ROAS—and satisfied clients—the results are undeniable.
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Experience Design

DigitasLBi's strategists supplement client data with original research to bring you insights about your business, category, and customers. Then they work alongside DigitasLBi's creative teams to make experiences that inspire and perform.
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A first-and-only proprietary tool designed to harness behavior data globally, IDIOM organizes billions of observed behavior traits to create individual portraits that are both wildly predictive and 100% accurate. IDIOM leverages real, observed behavior to solve marketing challenges by connecting disparate data sources at an individual level, across multiple channels. The individual portraits IDIOM creates directly inform not just the final creative product, but also how, where, and when our brand partners should invest their money.
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The DigitasLBi NewFront maximizes creative media opportunities by bringing brands together with content creators, distributors and talent.
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A product of DigitasLBi Studios, Snacktory is DigitasLBi's proprietary production method of unlocking more value from existing brand assets by transforming them into dynamic, snackable content such as videos, infographics, cinemagraphs, GIFs and podcasts. Their centralized team is available on demand, with a streamlined process and transparent pricing structure that makes it easy to deliver high-quality content quickly and efficiently. Globally, the DigitasLBi production network (powered by Publicis.Sapient) consists of 7,500 creators and production experts spread across 41 offices and 26 countries, giving them the ability to localize existing content for global brands or produce high-quality original content.
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Work.Shop is a 36-hour structured collaboration designed to solve a specific business challenge with a custom set of data and technology start-ups. First, DigitasLBi briefs startups from their pool. From there, they work closely with the startups and the clients to create a production-ready concept in just 36 hours. At the end of the process, Work.Shop generates an informed solution that comes with a plan of action and a vision to work toward.
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