LiveRamp AbiliTec is an offline PII resolution technology that gives platforms and the marketers they work with the ability to connect and update what they know about consumers, resolving PII data across enterprise databases and systems, to deliver a better customer experience in a privacy-conscious manner.

LiveRamp Data Collaboration platform provides privacy-conscious and configurable collaboration across your organization and external partners to build audiences, activate data, and access actionable insights.

LiveRamp IdentityLink is a people-based marketing identity solution. IdentityLink helps you recognize website visitors, apply what you know about them, and provide customized offers across digital channels. IdentityLink lets you tie audience data back to real people. As an Acxiom SafeHaven certified environment, IdentityLink adheres to stringent privacy and security standards.

IdentityLink for Agencies allows agencies to scale people-based marketing capabilities across platforms and channels for their clients. Use IdentityLink to resolve everything from purchase and behavioral data to campaign impressions back to a consumer for an omnichannel view.

Quality Data Scoring is the LiveRamp data-scoring initiative to validate the quality of the data and audience segments that advertisers use. The data technology company Lucid is the first partner in this program. The company, which uses a survey-based method, will provide LiveRamp IdentityLink customers with an audience measurement system through its Lucid Data Score.