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Xeerpa

 
Madrid, Spain
2012
Company Overview
Xeerpa is a pioneer Social Network Profiling technology that analyses data willingly shared by users via Social Login on websites, promotions, apps and WiFi hotspots. We analyse individual interests in 200+ categories, comments, geolocations; calculate influence/engagement/brand affinity scores. You can review one-to-one profiles on our user-friendly Dashboards or create sophisticated audiences that allow to qualify leads, personalize campaigns, and improve UX. Xeerpa can be used as an independent Social CRM or be integrated into CRM/BI platforms. We have a solid record of increasing ROI and customer loyalty at companies as AMC Networks, Melia, BBVA, Heineken, Iberia, Nestlé, Porsche, Shiseido, etc.
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Products and Services

Social Login

 
Social Network Profiling allows brands to explore the social universe of each of their customers, followers and prospects, by analysing the information they share across popular social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Google+, among others. After obtaining users’ social data via Social Login, we apply real-time algorithms to analyse and quantify their passions, interests, favourite brands and products, places visited, level of social influence, and loyalty to specific brands, partners, or competitors. All this information is available in Xeerpa's Dashboard, an intuitive interface where you can: - Sort, segment and analyse the social profile of each user. - Complement your Customer Database, CRM platforms, DMPs, etc. with social data, obtaining a 360º customer intelligence. - Identify Top Influencers and Brand Ambassadors. - Analyse users that follow your competitors. - Create advanced segments of users based on their interests, places, and other social indicators. - Design a content recommendation and personalization strategy using social data. - Check user’s customer identity and consumer preferences report based on IBM Watson semantic analysis.
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Social Network Profiling

 
Social Network Profiling allows brands to explore the social universe of each of their customers, followers and prospects, by analysing the information they share across popular social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Google+, among others. After obtaining users’ social data via Social Login, we apply real-time algorithms to analyse and quantify their passions, interests, favourite brands and products, places visited, level of social influence, and loyalty to specific brands, partners, or competitors. All this information is available in Xeerpa's Dashboard, an intuitive interface where you can: - Sort, segment and analyse the social profile of each user. - Complement your Customer Database, CRM platforms, DMPs, etc. with social data, obtaining a 360º customer intelligence. - Identify Top Influencers and Brand Ambassadors. - Analyse users that follow your competitors. - Create advanced segments of users based on their interests, places, and other social indicators. - Design a content recommendation and personalization strategy using social data. - Design tailored Social Media campaigns. - Check user’s customer identity and consumer preferences report based on IBM Watson semantic analysis.
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News

Is there life after GDPR? Challenges and opportunities for marketing actions

Xeerpa' Founders, Clients and Partners hold a breakfast seminar to discuss the challenges and the opportunities that Marketing teams face after the new General Data Protection Regulation took into effect.

Xeerpa and Watson: The secret to know your clients

Xeerpa incorporates IBM Watson Personality Insights analytics into its Dashboard

Connect with Xeerpa