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San Francisco, California, United States
Company Overview
Adroll focuses on retargeting customers who reached the website but did not complete a purchase. The marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data.
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Products and Services


AdRoll is a widely used retargeting platform trusted by brands to retarget site visitors with ads across Facebook, Twitter, mobile, and the web.
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AdRoll B2B

AdRoll B2B has added Account Based Management Functions to its targeting solution for business-to-business (B2B) advertisers to create what is internally being called AdRoll ABM. This solution enables marketers to target key accounts via attributes like job role, company size, or industry. In addition to its existing integration with Marketo, AdRoll now also has a bi-directional HubSpot Connector that grants marketers the ability to connect AdRoll ABM to their CRM system in order to create personalized ad campaigns targeting key business accounts.
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RollWorks is a B2B growth platform for results-driven marketers. RollWorks integrates with the biggest CRM and marketing automation (MA) names in the business, providing you with full-funnel visibility. Go beyond an IP-based approach by mapping all your customer data to IntentMap™, RollWorks' very own datagraph of 1.2+ billion digital profiles. When you connect your CRM and MA systems to RollWorks, you’re connecting 
to the world’s largest opt-in intent data and a robust set of email and cookie data, doubling your ability to engage contacts in your target accounts. Constantly improve your bidding, ad optimization, budgeting, and targeting with an AI solution that delivers over 5x the ROI of alternative ABM platforms. Get reporting that reaches deep into each account—down to the performance data for individual contacts at specific sales stage levels. By connecting RollWorks to your CRM and MA systems, your whole sales funnel comes into view.
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SendRoll is an email marketing solution that extends the reach of AdRoll Retargeting campaigns by sending personalized emails that are triggered by browsing behavior on a site.
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