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AppNexus

 
New York, New York, United States
2007
Company Overview
AppNexus has been an AT&T company since 2018, when it was acquired. Based in New York with offices worldwide, AppNexus offers an online advertising platform where businesses can find auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.
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Products and Services

AppNexus

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AppNexus is a full-featured Advertising Management Platform that includes functionality for real-time online advertising, an auction infrastructure, data management, ad optimization, financial clearing and support for directly-negotiated advertising campaigns. Advertisers can use the same cloud AppNexus uses, to simplify a technology stack, increase performance, and mitigate significant investments in a cloud platform and IT administration.
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Marketing Function Channel Marketing