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Boston, Massachusetts, United States
Company Overview
For marketers who want to know their customers better, enhance the customer experience and improve campaign results, BlueVenn provides true multi-channel customer journey management and analytics capabilities. For deeper segmentation, business-changing customer insight and better campaign targeting, BlueVenn is the perfect tool for B2C marketers to improve the ROI of their campaigns. The browser-based platform is built on technology that has proven effective for tens of thousands of marketers around the world. In 2021, BlueVenn was acquired by Upland Software.
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Products and Services

BlueVenn Marketing Platform

BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, tightly integrated with your existing systems, BlueVenn can put great brands in full control of personalized, 1-to-1 customer experiences. BlueVenn is for organizations with millions of customers and transactions.
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BlueVenn Marketing Services

BlueVenn's data-driven marketing services and expertise enable you to leap ahead with your marketing capabilities to maximize your 1-to-1 engagement strategies. Using the BlueVenn Targeted Growth Model, BlueVenn can provide you with business-changing intelligence about your customers to fuel your acquisition and retention campaigns - all within just 48 hours of receipt of your data!
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BlueVenn Unify

BlueVenn Unify is a Customer Data platform built to unify every online and offline customer touch-point and create a real-time, trustworthy single customer view. BlueVenn UNIFY provides connectors, APIs and data loaders to easily ingest data from all your existing systems. The identity resolution engine, customizable to your specific organization, handles the matching, merging and de-duplication of your customers, transactions, channels and data sources in real-time.
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BlueVenn Partners with Magento Commerce to Deliver a Single View of Customers and Create More Targeted Multi-Channel Campaigns for Merchants

With BlueVenn, Magento Commerce users can act quickly on data to uncover insights and launch personalized, targeted campaigns.

BlueVenn announces partnership with FullContact to uncover valuable customer intelligence and form deeper customer relationships

New data partnership enables marketers to enrich customer profiles and further enhance customer experiences.

BlueVenn Announces Full-Service Marketing Analytics and Campaign Management Solutions

BlueVenn today announces a range of full-service data marketing solutions and services to complement its customer analytics and campaign management technology.

BlueVenn Enables Single Customer View for Leading Publisher GateHouse Media

GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with Customer Data Platform vendor BlueVenn, by deploying a Single Customer View.

BlueVenn Complete Acquisition of Media Analytics and Marketing Specialists LEAP Media Solutions

Purchase strengthens BlueVenn's presence in the media and publishing market; enables an improved service for existing LEAP clients and growth into other verticals.

BlueVenn collaborate with Throtle to add identity resolution services, to build richer customer profiles and more engaging marketing strategies across the customer journey

New partnership helps marketers deliver relevant, consistent messages across devices and channels.

BlueVenn integrate R programming language to enhance its predictive analytics capabilities

The BlueVenn Customer Data Platform has opened the world of predictive analytics to its users, with the ingestion of the R modeling language.

BlueVenn JOIN Digital :: Free Online Event providing 13 sessions over 2 days

BlueVenn, leading Customer Data Platform and marketing automation vendor, today announce its online data marketing event, JOIN Digital, this November 15-16, 2017.

BlueVenn help The Belfry take control of its marketing data

Award winning, luxury hotel and resort takes control of its data to better understand its customer base and conduct more intelligent marketing.

BlueVenn solutions deliver greater marketing insight to award-winning maternity brand Isabella Oliver

Taking control of its customer data was a main priority for Isabella Oliver’s Head of Systems and Analysis and they deployed the BlueVenn platform to enable their marketing team to add a new level of insight into their campaigns.

BlueVenn appoint new President to head US operations

BlueVenn, the global multi-channel marketing software provider, is pleased to announce that it has appointed Curt Bloom as the President of its operations in the US.

Connect with BlueVenn

Marketing Function Automation, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Planning, Productivity