ChannelMix is an end-to-end platform and comprehensive suite of analytics products that provides brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business.

Alight Analytics Dashboard Templates for Tableau is a ready-to-use suite of marketing dashboard templates designed exclusively for use with Tableau Software. The templates are built to work with Alight’s ChannelMix platform for marketing data aggregation and management. Marketers have to establish only a single data connection — to ChannelMix — to begin using their new dashboards, which deliver a channel-level view of marketing performance.