outcomeX is a predictive analytics model that powers the evolution of consumer behavior metrics from measurement and attribution to forecasting and optimization. Using predictive analytics, outcomeX takes aggregated outcome data sets and tethers them to audience compositions across the linear TV landscape, enabling publishers and marketers to construct campaigns guaranteed on outcomes.

precisionX is a dynamic reach and frequency tool that creates exposure models of linear audiences, which can be used to converge the traditionally siloed channels. By modeling individual viewership characteristics and incorporating real-time ad exposure data, precisionX dynamically exports consumer ID files grouped by exposure levels for further targeting outside the linear spend.