DigitalReef for Advertisers is an advertising platform for achieving impact, performance and conversion. Utilize the high-impact ad formats to incentivize customers with free data to drive conversion, without cannibalizing your own data revenue. DigitalReef’s customer data platform and dashboards also provide brands with data insights that help them better understand their customers. Users also have the ability to build custom audience profiles or use AI-based audience clusters created from first-party data across the full DigitalReef network.