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Direct Response Technologies

 
Pittsburgh, Pennsylvania, United States
1994
Company Overview
Direct Response Technologies provides e-commerce solutions and channel initiatives to merchants, advertising networks, ad agencies and online marketers. In 2006, the company became a business unit of Digital River, Inc.
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Products and Services

DirectTrack

 
DirectTrack is an accurate, scalable and feature-rich affiliate marketing and tracking platform that enables brands to expand distribution, revenue and visibility by tapping into a large proprietary online advertising distribution marketplace.
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Marketing Function Channel Marketing, Customer Acquisition