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Experticity

 
Salt Lake City, Utah, United States
2004
Company Overview
Experticity specializes in tools that connect brands with social influencers and brand advocates. The company was founded under the name 3point5, changed to Swarm Builder in 2007 and re-branded as Experticity in 2012. Today, 3point5 is one of Experticity's products.
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Products and Services

3point5

 
3point5 listens online and enables a company to reach out and engage existing brand advocates, recruit and train them as active social influencers. The Experticity network is more than 1.5 million brand advocates providing authentic social content that inspires others to buy The platform makes it easy to set up incentive and loyalty programs, and provide influencers with deeper "insider" product knowledge through video tutorials, quizzes and other gamified challenges. It's a way for brands to leverage their advocates by turning them into experts and shaping the message being sent that will inspire others to buy.
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Promotive

 
ProMotive makes it easy for brands to leverage brand advocates by turning them into experts. Promotive is powered by Experticity's influencer network, more than 1.5 million brand advocates providing authentic social content that inspires others to buy.
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