The Flashtalking by Mediaocean platform leads the ad management and analytics market by providing advertisers with innovative products, services and support to create, activate and measure data-driven digital advertising across desktop, mobile and connected TV. The Identity Framework is what makes Flashtalking's ad serving platform the complete solution for cookieless measurement and personalization. The Framework consists of three building block components: FTrack – for privacy-friendly probabilistic device recognition, Privacy Icon – for consumer notice & choice on every impression, and IDConnect – for identity orchestration for measurement and personalization.