Company Overview
Global’s brands reach 31 million people every week including 25.1 million on the radio alone. Global is home to the UK’s four biggest commercial radio brands, Heart, Capital, Classic FM and Smooth, as well as LBC, Radio X and Gold. It also produces DAX, a digital audio exchange for advertisers.
DAX is an audio-based ad platform, connecting advertisers, brands and agencies with publishers of audio content. DAX has advanced capabilities to serve, target, scale, track, optimize and report on your direct and programmatic media buys all in one place. DAX provides insight into what listeners do after hearing your ad, making it possible to measure, optimize and calculate the true return on your ad investment.
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