Company Overview
Founded in 2003, LinkedIn has grown to become a popular business-focused social network site that enables members to display professional profiles, work samples, to foster professional connections, search for jobs, and find potential clients. The company is located in Mountain View, California.
DataHub is an extensible metadata platform that enables data discovery, data observability and federated governance. DataHub follows a push-based architecture, which means it's built for continuously changing metadata. The modular design lets it scale with data growth at any organization, from a single database under your desk to multiple data centers spanning the globe.
LinkedIn Ads help you to reach your ideal customers on the world's largest professional network. Advertising on LinkedIn helps businesses of any size achieve their goals. Quickly transform an organic post into a paid ad using the "Boost" button. Utilize Event Ads for advertising for virtual events, and promote and measure all in one place.
LinkedIn Audience Network is a native advertising network that enables you to reach even more professionals with your ads by placing your Sponsored Content on high-quality, third-party publishers across mobile and desktop.
Campaign Manager is the tool that allows you to create LinkedIn Ads accounts and campaigns. You can also manage your campaigns, gather reporting on campaign performance, and more. Once you've created a Campaign Manager account, users can Manage account settings, Create ad campaigns, Target your audience, Track campaign performance.
LinkedIn Elevate is a paid employee advocacy platform that makes it easy for employees to become social professionals. . Elevate’s employee-first design makes it easy for companies to empower employees to share smart content. Curate quality content and suggest it to your employees, then track your results.
A LinkedIn Insight Tag is a simple code snippet added to your website that can help you optimize your campaigns, retarget your website visitors, and learn more about your audiences. Power up your LinkedIn marketing with Insight Tag.
LinkedIn Lead Generation offers seamless pre-filled forms, available for Message Ads and Sponsored Content, to help users acquire more quality leads at scale.
Learn a new skill online, on your time, with 6,089 courses in Business, Technology and Creative Skills taught by industry experts. Lynda.com offers flexible, cost-effective group memberships for your business, school, or government organization. Learning can happen anywhere with their apps on your computer, mobile device, and TV, featuring enhanced navigation and faster streaming for anytime learning.
LinkedIn Marketing Solutions is the social media platform's group of tools enabling marketers to reach their audiences via LinkedIn. The platform includes LinkedIn Ads, Sponsored Content, Sponsored Email and Campaign Manager.
Matched Audiences is a tool for customized targeting of lookalike audiences on the LinkedIn platform. Matched Audiences enables marketers to view members who visited a target website, and define target audiences and deliver relevant ad content. Use Matched Audiences to upload or integrate lists of contacts, and target decision-makers at key accounts. Build a customized audience by securely connecting your contact management platform. and run campaigns matching customer data against 8+ million pages on LinkedIn.
LinkedIn Messaging allows users to communicate with other LinkedIn members that they connected to. On LinkedIn, users can only message your 1st-degree connections (and, within group pages, fellow group members) for free. Conversations with connections can be initiated directly from your Messaging page or from your connection’s profile. Users may send a message to a single, 1st-degree connection or, start a message thread with two or more connections by sending a message to multiple recipients.
Users can also forward a message to share a conversation with another connection. Once a message is sent, it will be sent to the recipient's messaging list and possibly to their email address.
LinkedIn Pages allow brands to create their own site within LinkedIn where the enterprise can be represented to and interact with LinkedIn users. Pages allow brands to post, respond and edit the page via mobile with the LinkedIn app, and interact with users directly or via hashtag feeds. Page Admins are able to invite first-degree profile connections to follow their LinkedIn Page.
LinkedIn Recruiter is a comprehensive hiring platform designed for talent professionals to find, connect with, and manage potential candidates effectively. It offers access to a vast network of over 770 million members, advanced search filters, and recommended matches based on candidate openness to engagement. This tool allows recruiters to access LinkedIn's entire network of candidates, use search filters to pinpoint the best candidates, view up to 1,000 profiles in search results, and collaborate with team members through shared projects and candidate notes.
LinkedIn Sales Navigator is a social selling solution that enables sales teams to find the right prospects using a sophisticated algorithm. Sales Navigator and LinkedIn Campaign Manager are integrated so that marketers can target the accounts and leads their sales team is pursuing. Features include LinkedIn Data Validation, a set of capabilities that will enhance CRM data quality and provide actionable insights. Available in Professional Edition and Team Edition, LinkedIn added Enterprise addition in March 2017. Enterprise Edition offers additional features such as more allowed InMails per month.
LinkedIn Text Ads is a self-service pay per click (PPC) advertising platform. Advertisers select the professional audience they want to reach, easily create text ads, and pay only for the ads that yield results on a Pay-per-Click (PPC) or per impression basis.
LinkedIn Website Demographics is a free reporting tool that shows marketers what types of professionals are coming to a website. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors while also respecting member privacy.
Message Ads from LinkedIn allow you to send direct messages to your prospects to spark immediate action. Deliver a targeted message with a single CTA, drive stronger engagement and response than traditional emails, and measure the impact of your messages.
Sign In with Linked In is a user registration SDK that enables users to register and log in to any website with their Linked In authentication credentials.
LinkedIn Sponsored Content is a tool enabling users to publish content directly to a LinkedIn feed. The solution identifies prospects by targeting content based on up-to-date LinkedIn profiles, using fields like job title, industry, seniority, field of study, and skills.
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