Company Overview
Mabaya auctions prime shelf placements to brands and merchants in order to generate new revenue streams for online retailers and marketplaces. Just like in the physical world, where brands pay to ensure their products are on the right shelf at the right store, the Mabaya platform enables online retailers to open their store to the brands they are already selling and let them bid on promoting their products within relevant pages and search results. In 2021 Mabaya was acquired by Criteo.