Company Overview
Moz is a Seattle-based SEO technology company featuring a comprehensive toolset of free and paid SEO solutions on a subscription basis. Launched in the early 2000s, the company is still proud of its original core values and mission statement to remain as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional (TAGFEE) as possible. In 2021 Moz was acquired by iContact.
Fresh Web Explorer is a content search tool that identifies the very latest, freshest mentions of a brand, industry topic, or any other user-defined key words or phrases.
Moz Analytics automatically audits a web site, tracks its rankings and link metrics, reports on what competitors are up to, and highlights useful and actionable insights.
The Competitive Research Suite is an SEO toolset that provides users with targeted competitive insights. It surfaces top search competitors and pinpoints strategic keyword and content opportunities to help outrank them with tools like Keyword Gap to identify gaps in your keyword and content strategy, and Traffic Lift metrics to identify which keywords are worth your time and effort.
The Moz Crawl Test sends a proprietary web crawler, RogerBot, to explore up to 3000 links on any given URL, and then emails back a tidy report full of data about each page. Moz Analytics and PRO subscribers can conduct crawl reports on two URLs per day.
The Moz Keyword Difficulty and SERP Analysis tool retrieves the top 10 rankings for any keyword, then assigns that keyword a Difficulty Score based on the pages that currently rank for that word. User can view search volume data for certain keywords, then pull up the SERP to see the top 10 results for each term.
Moz Local is an SEO tool that lets businesses create online listings with a single click, publish the listings to the search engines, apps, and directories that factor most into local search results.
The Moz On-Page Grader tool provides instant audits of "on-page" SEO and keyword use, giving decision-makers clear and actionable insights they can use to tweak the site content for target keywords and rank higher
Moz Pro is a software solution that improve rankings and search engine visibility and includes a complete SEO toolset. Includes nine reporting templates to provide users with relevant formats to report growth and traffic. The Performance Metrics suite within the Site Crawl toolset enables SEOs and site owners to automate and streamline performance analyses, which was previously a time intensive task. It also provides insights from Moz Search Scientists on how to improve overall on-site user experience.
The Moz Rank Tracker tool retrieves SEO rankings for pages and keywords, and stores them for easy comparison later. Moz Pro subscribers can also track selected rankings over time to see which efforts are making the most impact on rankings, as well as sign up for email notifications to stay updated on changes in rankings.
MozCast is a "weather" report showing turbulence in the complex Google algorithm over the previous day or week. The hotter and stormier the weather, the more Google's rankings changed.