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Neustar

 
Sterling, Virginia, United States
1996
Company Overview
Neustar is a provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. In 2021 Neustar was acquired by TransUnion.
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Products and Services

Fabrick

 
Fabrick is an attribution tool leveraging identity to accurately measure and track success. Brands use Fabrick to more accurately analyze the incremental revenue impact of their entire media mix, including the "walled gardens," without solely relying on third-party cookies or other consumer IDs.
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Marketing and Analytics Clean Room

 
Neustar's Marketing and Analytics Clean Room combines Neustar and TransUnion’s advanced identity resolution, machine learning, and privacy-enhancing technology capabilities into a single platform. This easy-to-use solution powers data collaboration, identity resolution, audience targeting, and measurement across first-party customer data, as well as second- and third-party channel and media partner sources.
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Neustar MarketShare DecisionCloud

 
Neustar MarketShare DecisionCloud is a marketing analytics solution that enables user to plan their spend to maximize business results and prove marketing’s contribution to revenue. It’s a next-gen tool for Unified Marketing Impact Analytics.
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Neustar Multi-Touch Attribution (MTA)

 
The Neustar Multi-Touch Attribution Solution is a customer analytics solution that allows you to understand the customer journey, know which media channels contributed to the performance of your campaign and why, and adjust your campaigns on the fly and use predictive insights to see how changes to your plan will impact business results.
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Neustar PlatformOne

 
Neustar PlatformOne is a data management platform that provides a single, unbiased, and accurate view of customers and prospects to improve conversion rates, optimize spend, and ultimately increase sales.
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SmartDial

 
SmartDial is a decisioning solution as a part of Neustar’s TRUSTID Decisions suite that allows outbound dialers to reach out to each consumer at the right day and time. Neustar SmartDial integrates directly into existing dialer systems to optimize daily contact strategy files with “best time to dial” insights, increasing the efficiency of outbound dialer communications.
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UltraBot Protect

 
UltraBot Protect is a robust bot management solution that delivers dynamic capabilities to detect, categorize and counter bot traffic. UltraBot Protect distinguishes good bots from malicious bots, and gives you flexible options to manage them appropriately. Minimize the risks of bot-based web fraud, data theft and other cybercrimes without impacting legitimate bot traffic that supports revenues and search rankings. UltraBot Protect includes block lists, allow lists, IP reputation, bot rate limits, device fingerprinting, BOT traps, BOT TPS (transactions per second), and captcha.
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