Company Overview
Market Track and InfoScout have merged to form Numerator, a marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Owned by Vista Equity Partners, Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. In 2021 Numerator was acquired by Kantar.
InfoScout OmniPanel is America's largest and most representative purchase panel, providing you with a unified view of the omnichannel shopper. Gamified shopping rewards encourage real people to complete shopper surveys and snap pictures of every receipt they touch, both in-store and online. Numerator's data updates daily, so you can monitor changing behaviors and sentiments in real-time, with or without consultant guidance.
SecureMeasure is a solution that allows you to match your CRM data to America’s largest, most representative, single-sourced and unbiased consumer panel to quantify your marketing ROI.
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