Company Overview
Pointillist is a marketing analytic software product designed to reveal how customer experiences drive business outcomes. In 2021 Pointillist was acquired by Genesys.
Pointillist is a customer journey platform creating customer profiles without requiring manual schema definition, customer identifier matching or fixed field mappings. Having evolved from its start as a behavioral analytics tool, Pointillist reveals how customer experiences drive business outcomes. The solution enables organizations to understand how marketing campaigns and loyalty programs - across channels and over time - influence customer behavior and key results.