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Pointillist

 
Boston, Massachusetts, United States
2015
Company Overview
Pointillist is a marketing analytic software product designed to reveal how customer experiences drive business outcomes. In 2021 Pointillist was acquired by Genesys.
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Products and Services

Pointillist

 
Pointillist is a customer journey platform creating customer profiles without requiring manual schema definition, customer identifier matching or fixed field mappings. Having evolved from its start as a behavioral analytics tool, Pointillist reveals how customer experiences drive business outcomes. The solution enables organizations to understand how marketing campaigns and loyalty programs - across channels and over time - influence customer behavior and key results.
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Marketing Function Metrics and Insights