RallyPoint is a social network for the military. As a discussion platform catering to an audience with shared experience, RallyPoint is able to achieve exceptional engagement rates. The online community connects its members and gives them the best tools possible to build a professional network, connect with other members of the military and veterans, and explore career opportunities both within the military (PCS opportunities) and in the private sector. RallyPoint members develop 'affinity' to topics (discussion topics, ranks, branches, specialties, duty stations, units, etc.) on the network.This passive profiling helps RallyPoint partners understand how to communicate with their demographically ideal audience.