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Salesforce

 
San Francisco, California, United States
1999
Company Overview
Salesforce is a leading name in CRM for sales, marketing, service and professional services for companies of all sizes and industries. The highly integrable and modular Salesforce platform is tailored to any business needs. Salesforce includes Sales Cloud, Service Cloud, Marketing Cloud, Analytics Cloud, Community Cloud and Apps management.
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Products and Services

Advertising Sales Management

 
Advertising Sales Management is a converged advertising management platform that accelerates sales, streamlines operations, and optimizes campaign performance. Visualize all key agency, advertiser, and brand relationships, get unified visibility into all advertising inventory across all channels in a singular view, and complete the picture with holistic and reconciled, omni-channel analytics in one platform. Increase revenues through intelligent recommendations to monetize underutilized cross-channel ad inventory, and ensure pricing consistency with a centralized, flexible product catalog and rate card. Even optimize revenue with a media planner built on a configure, price, quote (CPQ) engine that supports attribute-based pricing and highly complex issues. Minimize manual errors by automating the entire sales process, from opportunity management to analytics, and accelerate deployment and execution with pre-built integrations into invoice, billing, and downstream ad systems. Improve velocity of campaign launches and performance delivery, and collect faster with automated approval workflows and advanced contract lifecycle management.
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Analytics Builder

 
Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
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AppExchange

 
AppExchange is an integration platform for Salesforce enabling marketers to leverage its enterprise cloud marketplace with ready-to-install apps, solutions, and consultants that let you extend Salesforce AppExchange offers over 3,000 apps and components to extend the power of Salesforce.
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Audience Studio

 
Formerly Salesforce DMP, Audience Studio can help you gain deep insights by unifying and capturing your data to strengthen customer relationships across every touchpoint with a powerful data management platform. Combine all of your data from any source to deliver more personalized marketing experiences.
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Content Management

 
Create, manage, and syndicate everything your customers view, read, and enjoy across brands by building blogs, news articles, social posts, emails, and more. With a hybrid CMS or headless CMS, author content once and deliver it natively to marketing sites, portals, or mobile apps. Use headless APIs to share content across any touchpoint for a seamless customer journey.
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Customer 360 Truth

 
Customer 360 Truth is a portfolio of three products built on the Salesforce Platform that can help you consolidate customer identity, create a secure data hub, and deliver hyperpersonalized customer experiences across all your products.
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Datorama

 
Datorama is an AI-powered marketing intelligence and analytics platform that collects all your marketing data sets across platforms and harmonizes them into a unified data model. It uses real-time data to optimize marketing campaigns, making ROI-based decisions at the executive level down to campaign, creative, and audience levels. It can create visualize in branded dashboards and allows integration with enterprise business intelligence.
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Education Cloud for Higher Ed

 
Salesforce.Org Education Cloud is a CRM-based system offering a complete view of students and constituents across the lifecycle. Education Cloud includes Recruitment and Admissions, Student Success, and Advancement solutions to enable university marketers to create personalized experiences at every touchpoint. Includes The Higher Education Data Architecture (HEDA), a special edition Salesforce CRM designed for higher education, so you can get started faster and scale across campus.
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Email Studio

  (3)
Email Studio is an email marketing solution that enables marketers to personalize email messages with data from Marketing Cloud, Sales Cloud, Service Cloud, and any other source. With powerful segmentation, personalize promotional, transactional, and triggered message to optimize the customer journey. The tool measures campaign ROI using feedback from users in real time, monitor effectiveness, and plan for success.
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Experience Cloud

 
Experience Cloud is an online social platform that enables companies to connect customers, partners, and employees with each other and connect the data they need to get work done. The Experience Cloud can build communities to gain deeper relationships with customers or provide better service by enabling customers to find information and assist each other online. It can connect any third-party system or data directly into the community. The Community Management Console within the Experience Cloud can quickly and easily monitor and measure key metrics, run reports, set up customized dashboards, and take action from one central place.
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Health Cloud

 
Salesforce Health Cloud is a patient and member relationship platform that harnesses social and mobile technologies to deliver more personalized engagement and care. Salesforce Health Cloud provides a complete view of the patient, intelligent care collaboration and a connected patient engagement experience. With Health Cloud, care teams have easy access to clinical and non-clinical patient and member data, including current health conditions and medications, appointment history, communication preferences and data from electronic health records and other systems. With MuleSoft, Salesforce customers can unlock their healthcare organization's EHR through API-led connectivity and transform patient care by building application networks.
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Journey Builder

 
The Salesforce Journey Builder creates seamless customer experiences across every touchpoint including email, mobile, advertising, the web, direct mail, sales, commerce, and service. Lay out visual customer journeys — either simple or complex — for reference and revision. Use customer data from marketing, commerce, sales, and service based on attributes, browsing behaviors, and purchase history to build personalized messaging. Trigger customers on journeys based on real-time events like purchases, mobile app downloads, or closed service cases to increase engagement and satisfaction.
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Loyalty Management

 
Loyalty Management from Salesforce allows companies to build intelligent loyalty programs for both B2B and B2C customers with a flexible, configurable and quickly deployable solution that fits their specific needs. With Loyalty Management, companies can provide more personalized consumer experiences, evolve their loyalty programs to stay current with customer expectations and help drive business value by creating loyal, lifelong customers.
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Marketing Cloud

  (26)
Salesforce is a customer relationship management (CRM) platform. Salesforce CRM enables marketing, sales, commerce, service and IT teams to work as one from anywhere. Salesforce gives teams a shared view of every customer, automates workflows using artificial intelligence, integrates easily with existing data and systems, and keeps your business data safe and secure.
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Mobile Studio

 
Mobile Studio builds and automates mobile campaigns with custom templates for outbounds, text-response, email opt-in campaigns, info capture, and multimedia messages alongside email, ads, and web campaigns to create a consistent customer journey across every channel and device. Can also capture preferences, behaviors, and attributes during group messaging. Segment mobile subscribers to send personalized messages based on location, demographics, and individual customer preferences as well as geofenced messages that automatically send coupons or promotions to customers when they’re entering or exiting a targeted area.
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Mulesoft Composer

 
Mulesoft Composer is a no-code platform embedded into the Salesforce UI to automate processes and build integrations to connect apps and data.
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myTrailhead

 
myTrailhead is a learning experience platform that helps companies deliver custom, engaging learning to employees, customers, and partners. With myTrailhead, the learner is at the center with bite-size, gamified, customized content that's accessible to them when and where they want to drive a culture of learning.
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Nonprofit Cloud

 
Salesforce Nonprofit Cloud is a full-featured CRM (Customer Relationship Management) system tailored specifically for the nonprofit sector. Nonprofit Cloud can power your entire mission: track and measure impact in real time, raise more with AI-driven insights on donors, and take every constituent on their own personal journey.
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Pardot

  (100)
Pardot is an on-demand software solution. Pardot provides a simple marketing automation platform to grow pipeline and generate better leads by allowing marketing and sales departments to create, deploy, automate, and manage marketing campaigns online.
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Partner Relationship Management

 
Sales Cloud Partner Relationship Management (PRM) allow companies to easily build modern, branded partner communities with clicks, not code. In contrast to legacy partner portals that are built on inflexible, archaic systems creating disconnected silos, Sales Cloud seamlessly brings together both partner and direct sales functions.
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Philanthropy Cloud

 
Salesforce Philanthropy Cloud is a corporate impact platform designed for employee giving. Philanthropy Cloud turns employees into citizen philanthropists by empowering them to give back and make change. Give every employee access to a global network of opportunities to donate, volunteer, and advocate for any cause.
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ReferenceEdge

 
ReferenceEdge is a comprehensive customer marketing solution. Each component addresses a specific program pain point such as recruiting, data maintenance, requests, customer rewards and metrics. For marketers, searching and requesting advocates for event speakers, reviews, social media, and testimonial videos is easy and fast. For sellers, ReferenceEdge is built to provide every form of social proof needed at each stage of the buyer’s journey, from customer content to reference accounts and contacts. The value of a program is commonly measured by revenue influenced, and the ability to correlate advocate us to closed-won opportunities is baked into the system, and one of the KPIs included in our report package.
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Sales Cloud

  (131)
Sales Cloud is the Salesforce CRM that drives productivity and helps close more deals. From lead acquisition to ongoing management, Sales Cloud can track all your customer information and interactions in one place, accessing and updating from anywhere. Provides a complete view of account profiles, activity history, key contacts, communications, and internal account discussions. The function of Sales Cloud is to automate some of the more tedious tasks of sales operations as well as driving smarter decisions about how and where to invest marketing dollars.
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TRIAL/DEMO

Sales Dialer

 
The Sales Dialer VoIP business software makes it easy to call contacts directly from Salesforce, automate intake, and move prospects along the sales funnel. View call history, take notes, and finalize details while on the call while inbound calls reach a dedicated number and voicemail to personalize sales.
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Salesforce Advertising Studio

 
Advertising Studio uses your CRM data to personalize digital advertising, creating 1-to-1 customer experiences. Use your first-party data available in Marketing Cloud, Sales Cloud, and Service Cloud to help shape and guide your advertising.
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Salesforce CDP

 
Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
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Salesforce Commerce Cloud

 
Unify your complete customer journey with connected B2C ecommerce that's agile, scalable, and trusted. Unlock revenue across channels with customizable commerce experiences.
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Salesforce Content Builder

 
Salesforce Content Builder is a content management solution that enables users to manage all content and assets in a single location. Easily handle assets with advanced search and tagging capabilities. Share and approve content in a secure fashion for use throughout the enterprise.
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Salesforce CRM

 
Salesforce is a customer relationship management (CRM) platform. Salesforce CRM enables marketing, sales, commerce, service and IT teams to work as one from anywhere. Salesforce ives teams a shared view of every customer, automates workflows using artificial intelligence, integrates easily with existing data and systems, and keeps your business data safe and secure.
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Salesforce Einstein Bot Chats

 
Quickly help customers find answers to common questions and resolve routine requests at scale with Einstein Bots. Enhance the experience by connecting your bot to business processes and initiating guided interactions. If your customers need more help, Einstein Bots gather enough qualifying information for a seamless agent handoff.
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Salesforce Engage

 
Salesforce Engage is a marketing automation tool for sales, enabling teams to build tailored campaigns with marketing-curated content. Interactive dashboards allow reps to monitor and control their campaign success. Send one-to-one emails from your chosen email interface, while automatically logging interactions in Pardot and Salesforce. Deliver the right message, every time with a library of marketing-approved templates and nurture tracks.
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Salesforce Feedback Management

 
Salesforce Feedback Management drives growth with contextual feedback from your employees, customers, and partners. This add-on product empowers customers to tightly knit their feedback data about customers and employees to their other data in Salesforce. This allows for triggered follow-ups based on individual survey responses, activating personalization at scale. Businesses can map employee and customer journeys and tie surveys to the stages where feedback is most important. With in-depth insights powered by Einstein, they can drive strategic business decisions based on customer and employee feedback.
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Salesforce Genie

 
Salesforce Genie is a real-time CRM that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.
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Salesforce High Velocity Sales

 
Salesforce High Velocity Sales is an inside sales solution that allows users to drive productivity, scale best practices, and adapt with agility. Reach the best leads, intelligently convert leads, and create new opportunities in one seamless workspace.
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Salesforce Maps

 
Salesforce Maps is a sales tool that visualizes data to prioritize and scale daily customer visits using key business data, such as lead value and account type. Teams can roll out streamlined territory plans at scale with automatic updates for new reps and other business changes as well as auto-log customer visits with geo-fencing, and update business processes with accurate data to manage performance.
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Salesforce Maps

 
Salesforce Maps (formerly MapAnything) is a location intelligence solution to empower your field workforce. Purpose-built to meet the most challenging field environments, Salesforce Maps' Location Intelligence Technology aligns field activities with business goals in one, unified Platform. By automating your sales process and territory mapping, your team is able to increase lead generation each and every day, ultimately increasing sales to positively impact your bottom line.
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Salesforce Work.com

 
Salesforce Work.com is an all-in-one employee service solution to help organizations build trust and resilience, meet new workplace challenges with safe and continuous workplace operations and help ensure employee wellness and productivity from anywhere.
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Service Cloud

 
Service Cloud is a comprehensive customer service and help desk platform that offers personalized support and self-service platform that integrates with the entire Salesforce platform. Its features include integration of multiple information sources into a centralized view, chat, customer self-help portals and communities and knowledge base to support customers with an omni-channel service experience. Machine learning classifies cases, automatically routing them to agents with the most expertise, and includes automatically loading the relevant product and service documentation to drive new levels of agent productivity and efficiency.
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Slack Connect

 
Salesforce and Slack bring together teams in a single, collaborative workspace. Slack Connect functionality lets internal teams engage more productively with external partners, vendors, agencies, and customers.
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Social Studio

  (7)
Social Studio provides relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts. With customizable dashboards and machine learning, gauge brand sentiment and prioritize posts to automatically route customer activity to the appropriate role in either marketing, sales, or service.
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Tableau CRM

 
Tableau CRM offers analytics and deeply integrated throughout the Salesforce CRM, providing actionability and AI-driven insights natively in the platform. Tableau CRM can augment Sales Cloud or Service Cloud with insights to drive productivity in the CRM workflow.
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Visualforce

 
Visualforce is a user interface framework for Force.com, the Salesforce app building platform. Visualforce is designed to enable Salesforce-powered companies to write their own controllers, or extensions to controllers, using Apex Code. Visualforce includes more than 100 AJAX components, and a mechanism whereby developers can create their own components.
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Connect with Salesforce

Marketing Function Automation, Branding, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Productivity

Product Category Cross Media and Cross Channel Advertising , Social Media Advertising Advertising & Campaign Management Behavioral Analytics: Multichannel , Predictive Analytics & Targeting Business Intelligence (BI) Platform , Data Visualization & Presentation 360° Customer View , Data Management Platform (DMP) Blockchain for Customer and Personal Data Business Management Platforms , Workforce Optimization Healthcare and Fitness Industry Campaign Monitoring & Performance Partner Relationship Management (PRM) Call Center System: Enterprise Content Management System (CMS) Chat Bots CDP: Enterprise Suite Loyalty Management , Real-Time Interaction Management Customer Community Platforms , Customer Review Tools , Customer Success , Voice of the Customer (VoC) Customer Journey Mapping CRM Integrations , CRMs for Large Enterprises , CRMs for Mid-Market , CRMs for Small Teams Customer Service , Help Desk: Call Center Platforms , Knowledge Bases & FAQ Generators Digital Experience Platform Email Marketing Platform , Email Platforms Embedded with Marketing Automation and CRM Systems Internet of Things (IoT) Master Data Management Employee Communications & Engagement , Employee Feedback Tools Customer Identity Resolution and Management Data Integration , Integration Platform as a Service (iPaaS) Lead Distribution , Lead Management , Lead Scoring & Grading Data Quality & Cleansing Location Based Marketing Marketing Automation Platforms for B2B marketers , Marketing Automation Platforms for B2C marketers , Marketing Automation Platforms for Enterprise , Marketing Automation Platforms for Mid-Size Businesses , Marketing Automation Platforms for SMB Location Targeting , Mobile App Development , Mobile Engagement Nonprofit CRM , Volunteer and Alumni Management Configure, Price, Quote App Marketplace File Sharing Platform , Messaging , Workflow Management Cross-Sell/Up-Sell & Recommendation Customer Retention eCommerce Platforms , eCommerce Store Mobile Communications/Text Sales Call Tools , Sales Collateral and Sales Content Tools , Sales Force Automation (SFA) , Sales Intelligence Demand Forecasting Software , Pipeline Management , Proposal Automation & Management , Sales Analytics and Metrics , Sales Automation Platforms , Sales Territory and Route Management Enterprise Social Listening , Social Media Analytics , Social Media Monitoring and Listening Shelf Analytics and Management Learning Experience Platform (LXP) App Development: Desktop, Web , Software Connectors

Service Category Marketing (General)