Company Overview
Smaato operates a mobile RTB ad exchange (SMX) that helps mobile app developers and publishers increase ad revenues worldwide. Smaato technology can be easily integrated with ad networks, ad inventory owners and 3rd party ad technology providers. Smaato is headquartered in San Francisco, California. In 2021 Smaato was acquired by Verve Group.
The Smaato DSP Integration Portal helps DSPs and ad networks to accelerate the integration of Smaato’s mobile RTB Ad Exchange. With the testing and quality assurance tools in this portal, advertisers can integrate and launch in hours, and get access to all of the high quality inventory of publishers worldwide.
The Smaato Publisher Platform (SPX) offers a globally-focused, mobile-first platform and ad server for publishers & app developers. The platform was created to maximize mobile advertising fill rates and eCPMs. The enterprise-grade, infinite scale-hosted publisher ad serve gives publishers full control over the monetization of their inventory.
Smaato RTB Ad Exchange offers an RTB platform that connects demand and supply sources. The platform offers global access to quality ad inventory, higher eCPMs, and higher ad quality and relevance. Utilizing big data and intelligent algorithms, Smaato RTB brings greater transparency to the ad exchange market, allowing publishers and developers to achieve a greater return on investment for their valuable traffic.
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