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Specless

 
Chicago, Illinois, United States
2012
Company Overview
Specless exists to ensure brands always have the most immersive and effective advertising canvas for their campaigns. They strive to empower the industry to veer off the path of least resistance and focus on delivering creativity at scale. Specless sells cloud based software and technology solutions that enable a better advertising experience from creation to conversion— not only for the customers engaging with those ads, but for the publishers, agencies, and creators executing those campaigns.
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Products and Services

Specless

 
Specless is an ad creation tool that enables marketers to create unique ad formats that are designed in harmony with site content. Specless-enabled as can be built in a number of IAB-approved formats from a single asset. Queries enable creative content and format functionality to change dynamically in response to over 100 data points that are available in every impression. Specless-enabled ads automatically scale images, optimize quality, process fonts, encode videos and optimize ad code.
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Marketing Function