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Telmar

 
New York, New York, United States
1968
Company Overview
Telmar provides strategic targeting and media planning solutions to advertisers, agencies, media companies, and data suppliers. Telmar specializes in Audience Targeting, Media Planning, and Data Integration. The New York-based company provides tools and expert services to simplify and streamline your media planning.
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Products and Services

Autografix

 
Autografix allows media professionals to instantly create data visualizations in dynamic dashboards and PowerPoint™ presentations exported from Telmar’s crosstab analysis at the press of a button. Visualizations can be exported using PowerPoint™ templates to reflect a specific design or brand styles. The automatic and dynamic dashboards are ideal for sharing insights and results for reviews and market updates.
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Media360

 
Media360 is a dynamic program for cross media communications planning. Media managers can see the reach and frequency for each media component as well as the entire plan. Media360 includes that ability to plan different media with frequency caps by website, easily change targets and media selection at the touch of a button and instantly receive reach and frequency calculations. Media managers can use this to create media strategies using single source multi-media surveys or integrated national and international industry currency media surveys. Where industry multi-media or integrated surveys are not available, Telmar has its own data integration methodology (called MultiBasing). MultiBasing is a modeling based technique designed to intelligently integrate or combine the results of multiple surveys, for example to make better use of media currencies to reach a bespoke product or brand target group defined in a consumer survey.
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Statistical Suite

 
Statistical Suite includes advanced analysis tools such as Correspondence, Factor and Cluster analysis that can help media professionals uncover hidden relationships by allowing users to segment survey answers based on more complex variables. Cluster analysis allows for segments based on behavioral or attitudinal types while Factor analysis allows for identifying otherwise unobservable factors across variables and Correspondence analysis can identify the factors that differentiate people between the market.
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