Company Overview
Founded in 2006, Twitter is an online social networking service that allows registered users to post and read short 140-character messages called "tweets" on their own page, as well as send and reply to "tweets" from other users. Individuals and brands can "follow" and get followed, sharing content and boosting popularity.
Twitter is a global social networking platform that allows its users to post and reply with 140-character messages (tweets) from any device. Registered users post and read their tweets through the web, short message service (SMS), and mobile applications. In 2021, Twitter acquired Revue, a newsletter company that will allow writers and publishers to publish and monetize email newsletters.
Twitter Ads enable organizations to reach the right audience by targeting based on interests, geography, gender, device, or users similar to their own followers. In addition, the ads maximize the relevancy of their message by targeting by keywords in people’s Tweets. Twitter Ads includes a video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view.
Twitter Analytics is a Twitter add-on that enables users to take a closer look at their Tweets, audience, and followers. The solution explores the interests, locations, and demographics of followers, and also measures engagement.
Twitter’s enterprise API platform delivers real-time and historical social data to power your business at scale. Their enterprise solutions are customized with predictable pricing to meet the needs of your business. The annual contracts include account management.
Twitter Cards is a social media plugin that enable users to attach photos, videos and media experience to Tweets in order to drive traffic to a website.
Twitter Media Studio enables creators who wish to manage images, GIFs, videos, and live streams on one platform. This one-stop shop lets creators manage your entire organization’s Twitter content across multiple accounts. Media Studio’s analytics dashboard makes it easy to measure your performance on Twitter, from comprehensive metrics for Tweets and videos to earnings from monetized videos.
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