Company Overview
WiseGuys Marketing provides data-driven software and services designed for multi-channel marketers – especially those who sell through some combination of websites, email, catalogs, direct mail, and stores. A stand-alone module can link to your order management system, WiseGuys gives you the ability to analyze your customer purchase data at a deeper level and apply that intelligence to designing one-to-one marketing campaigns. Direct Mailers will love the metrics WiseGuys provides: Matchback Analysis, RFM (Recency, Frequency, Monetary Value), and Lifetime Value Analysis. You choose your solution: "Hands-on" (installed at your site) or Remote (housed at our offices).