CabinetM Inc., the discovery and management platform for marketing technology strategy and digital transformation, today announced the Enterprise Cabinet, a subscription-based product that helps marketing teams and the agencies that support them drive and manage their digital transformation efforts.
CabinetM’s Enterprise Cabinet makes it easy for teams to work together throughout the company to plan, research and manage marketing technology strategy, acquisition and implementation across the enterprise.
Simultaneously, the company announced a new service to help organizations that are resource constrained audit their existing marketing technology environment, manage their technology programs, find new technology, and identify specialist agencies to help with technology implementation.
“As companies embark on digital transformation efforts to provide unified and personal customer experiences across all touch points and devices, virtually every department in the company is now leveraging marketing technology,” said Anita Brearton, CabinetM CEO. “Lack of coordination and oversight is leading to escalating costs, security risk, inconsistent results and a ton of frustration. The CabinetM Enterprise Cabinet makes it easy to work across teams and functional silos to manage an enterprise-wide marketing technology strategy without sacrificing the speed and time to market efficiencies of small group, distributed efforts.”
CabinetM was founded by two marketing industry veterans that identified a disconnect between the way MarTech companies promote and sell their products and how marketing professionals acquire information and purchase marketing tools. Putting their combined experience to work, they created CabinetM to enable discovery, workflow and extended networks for the marketing industry. For more information, please visit www.cabinetm.com.
Sheryl R. Schultz, 508-380-5850