Stop Trying to Hire ‘Digital Marketers’ by Anita Brearton

The digital marketing job title is giving way to more specialized titles and functions such as email marketer, customer acquisition specialist, marketing data analyst and social media marketer. While specialization is a necessity and brings with it many benefits, specialization also creates a number of challenges for both organizations and marketers.

 

The Magical, Terrible World of MarTech Acquisition, by Anita Brearton

It has never been easier to quickly test new marketing technology products in the pursuit of revenue growth, customer lifetime value and reduced cost of customer acquisition, however, without oversight, messy, costly and painful things can happen within an organization.

 
 

What is Next in Content Marketing Tech 2016?

CabinetM Co-Founder Sheryl Schultz, alongside other industry leaders, shares crucial content marketing forecasts for 2016.

10 Myths Martech Vendors Tell and the Real Story

Marketing technology (martech) users in B2B often have to ask themselves if they fully understand the solutions the martech vendors sell them. Seemingly, these tech goodies perform every conceivable operation under the sun. It turns out that many martech tools remain more myth than fact.

Show Off Your Marketing Tech Skills

CabinetM, the Boston-based start-up which launched last November, just announced SkillStacks, a new tool which will allow digital marketers to display their technological proficiency in the clearest way: by sharing their own marketing stack in their resumes, and on LinkedIn.

Martech skills platform launched for job seeking marketers

With increasingly martech instruments thrown into the combination seemingly each week, there’s a rising want for entrepreneurs – particularly when in search of new roles – to showcase their abilities.  One firm that’s attempting to unravel this downside is startup CabinetM. 

 

 

SkillStacks gives marketers a new way to share tech expertise

Marketers now have the ability to build a comprehensive view of the tech solutions that they are fluent in, annotated with the ways in which (and how well) they use it.  The end result is a graphic representation of a marketer's tech skills, with stack solution icons that click through to CabinetM product profiles that make it simple for viewers to learn more about unfamiliar tools.

The Elements of a Strategic Marketing Program

Marketing in a startup is challenging. 

You start with no brand awareness, no resources and little to no budget. In some cases, your startup is breaking new ground and faced with trying to establish a new market or product category. 

Too many startups fail to have a strategic plan. As a result, the marketing plan quickly devolves to nothing more than a tactical lead-gen plan with marketers bombarding prospects with email and phone calls and chasing them around the web with ad retargeting — none of which is tailored to the prospect’s persona or needs.

Take a Break From the Marketing Action to Think About Strategy

One of the benefits — and pitfalls — of digital marketing technology today is that it allows marketers to take action quickly.

The allure of speed and the false sense of accomplishment rapid activity gives leads some marketers to push forward without having a strategy in place first.

So it's good to take a step back from the marketing technology from time to time and review the fundamentals of a successful marketing program.

Allen Pogorzelski, VP Marketing at Openprise, shares his stack with Martech Advisor

Allen Pogorzelski, VP Marketing at Openprise, shares his Marketing Technology stack with the readers of Martech Advisor.