5 Challenges Marketers Must Face in 2017

Marketing is on the frontlines of revenue generation and fills a mission critical role in virtually every organization. Living in a chaotic and rapidly evolving environment is both challenging and energizing — and can be extremely stressful.

But in my conversations over the last two years with CMOs, marketing technologists and agency personnel from organizations of all shapes, sizes and industries I can tell you one thing — no one has it all figured out.

MarTech: Top 100 Influencers and Brands

As MarTech is such a huge growth area with plenty of opportunities for brands to help others improve their marketing efforts and drive efficiency through technology, we were very interested in seeing which social influencers and brands were leading the MarTech discussion. Find CabinetM at the center.

How to Find a Marketing Tech Edge

CabinetM and Target Marketing are launching a new sort of virtual conference. 

CabinetM Founders on 'First Ever List of Female Marketing Technologists'

Nikki Nixon, Director of FlipMyFunnel, was recently looking for a list of women who could offer wisdom on the industry and had trouble finding one. It's not that the women aren't here. In fact when she sought out advice on who to include received a great deal of support and, importantly, names. Both Anita Brearton and Sheryl Schultz, co-founders of CabinetM, are on the list of luminaries.

CMS Wire: Are You a Digital Transformation Laggard?

CabinetM co-founder Anita Brearton writes in CMS Wire "It’s time to stop worrying about being behind (except for those folks who told me they were still trying to make the case for digital in their organization — you really are behind), and let go of the notion that other companies are moving more efficiently through the digital transformation process."

BostInno Beat: Women killing it in the Boston Tech space

CabinetM co-founders Anita Brearton and Sheryl Schultz named women killing it in the local tech space in Boston.

Brightcove: Integrate Your Technology Stack

Today’s marketers and communicators are focusing holistically on the viewer experience. Companies of all kinds are realizing they have to build architectures that marry content with data and deliver experiences that compel and delight their audience. Says Anita Brearton, co-founder of CabinetM: "Platforms that knit together to help form this unified customer experience. And those are platforms that should be used in every organization, all the way through the organization, to deliver that wonderful customer experience. So those are the purchases that should be centralized. Everybody should be using the same CRM, the same marketing automation platform, the same video platform, so you're able to knit these things together and create that great experience.

New Marketing Platform Helps Companies Manage Digital Trasformation

CabinetM Inc., the discovery and management platform for marketing technology strategy and digital transformation, has released Enterprise Cabinet, a subscription-based product that helps marketing teams and the agencies that support them drive and manage their digital transformation efforts.

CabinetM debuts new martech management offering

CabinetM, which produces a discovery and management platform for marketing technology strategy and digital transformation, has released its new Enterprise Cabinet offering.

The subscription-based product is targeted at marketing teams and agencies and designed to help streamline workflow management between staff around planning, researching and management marketing technology strategy, acquisition and implementation.

There are five key components: collaboration architecture, a marketing stack framework, contract tracking system, messaging and reporting functionality that are permission-based, and an enterprise ‘SkillStack’environment to manage internal technology proficiency.

CabinetM CEO, Anita Brearton, said a lack of coordination and oversight is leading to escalating costs, security risk, inconsistent results and a ton of frustration around digital transformation.

The SalesTech Landscape

If you are looking for quick profiles of companies, check out CabinetM which focuses on Martech but also covers a fair number of SalesTech firms.