It has never been easier to quickly test new marketing technology products in the pursuit of revenue growth, customer lifetime value and reduced cost of customer acquisition, however, without oversight, messy, costly and painful things can happen within an organization.

CabinetM co-founder Anita Brearton writes in CMS Wire "It’s time to stop worrying about being behind (except for those folks who told me they were still trying to make the case for digital in their organization — you really are behind), and let go of the notion that other companies are moving more efficiently through the digital transformation process."

Anita Brearton and Sheryl Schultz—known, among other things, for together heading up the Boston chapter of angel group Golden Seeds from 2009-2011—have now teamed up again, in a bid to make the marketing tech universe less overwhelming. Their Boston startup is CabinetM, which just launched a site for discovering new marketing software and quickly digesting what you need to know.

To help marketers deliver ROI in the form of revenue, reduced cost of acquisition, and/or customer lifetime value, the industry has created an abundance of tools that can be used to find, target, influence, and track customer activity and engagement.