Over the Top (OTT) marketing

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Definition

Over-the-Top or OTT marketing and advertising refers to the delivery methods of programs and advertising from streaming services. Television delivered through the internet and not through a managed cable service are “over the top” of those services. 

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Products

AXIS is a targeted UX management console and suite of multi-platform reference apps. When it comes to user experience, personalisation matters. AXIS – part of Deltatre’s Massive Video Experience Suite – helps content, marketing, and editorial teams t...
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Beachfront is a video ad management platform for media and advertisers. It is a trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top box VOD and OTT.
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By Beamr
Beamr 5x is a video encoding tool that enables OTT distributors, MSOs, Satellite operators, Telcos, and content distribution networks to deliver their content over bandwidth constrained networks and connections. With an agile encoding framework that ...
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By clypd
Clypd is an advertising platform selling time on television. Clypd tools enhance existing sales channels for television brands to introduce new revenue sources. At its core, clypd builds feature sets on an algorithmic, data-driven foundation that all...
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By Piksel
Piksel Digital Showcase is a flexible, modular tool that combines Multichannel Content Management features with Digital Asset Management, giving Over the Top (OTT) video providers a fully featured solution straight out of the box. Its multi-channel a...
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The Intertrust ExpressPlay DRM is a digital rights management system offering access across all popular platforms and formats. Intertrust ExpressPlay DRM is a cost-effective turnkey solution that offers complete end-to-end protection for over-the-top...
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By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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By Hulu
Hulu Ad Products include a broad range of options from short-form commercial spots to interactive interstitials and beautiful title card slates. Hulu offers advertising solutions that strategically integrate with Hulu video in order to reach the righ...
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JW Ads is a video advertising solution that enables ads to play on any web-enabled device via any ad server.
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MadHive is an end-to-end advanced advertising solution for digital video that leverages cryptography, blockchain, and AI to optimize business outcomes and deliver evidence-based accountability. MadHive’s next-generation advertising suite provides pre...
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