Over the Top (OTT) marketing

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Definition

Over-the-Top or OTT marketing and advertising refers to the delivery methods of programs and advertising from streaming services. Television delivered through the internet and not through a managed cable service are “over the top” of those services. 

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Products

By clypd
Clypd is an advertising platform selling time on television. Clypd tools enhance existing sales channels for television brands introduce new revenue sources. At its core, clypd builds feature sets on an algorithmic, data-driven foundation that allow ...
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By Piksel
Piksel Digital Showcase is a flexible, modular tool that combines Multichannel Content Management features with Digital Asset Management, giving Over the Top (OTT) video providers a fully featured solution straight out of the box. Its multi-channel a...
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The Intertrust ExpressPlay™ cloud DRM system provides complete, end-to-end content protection that meets even the toughest Hollywood standards. ExpressPlay is the only multi-DRM technology available across all popular platforms and formats. The servi...
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By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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HighYield is a television advertising solution that creates targeted reach, using consumer data to aggregate desirable audiences and increase the value of TV ads.
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By Hulu
Hulu Ad Products include a broad range of options from short-form commercial spots to interactive interstitials and beautiful title card slates. Hulu offers advertising solutions that strategically integrate with Hulu video in order to reach the righ...
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JW Ads is a video advertising solution that enables ads to play on any web-enabled device via any ad server.
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MadHive is an end-to-end advanced advertising solution for digital video that leverages cryptography, blockchain, and AI to optimize business outcomes and deliver evidence-based accountability. MadHive’s next-generation advertising suite provides pre...
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Massive AXIS is a platform for Over The Top advertising. Massive puts an operator in control of their OTT service. It is a platform that enables the creation and management of targeted user experiences. It allows for the targeting of specific groups ...
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By mGage
mGage is a global mobile engagement provider offering a SaaS, cloud-based technology that enables brands to intelligently personalize mobile communications for the omni-channel consumer, across marketing and customer care interactions.
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