Advertising: Management & Ad Serving

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Definition

Management and Ad Serving tools allow marketers to produce advertising, measure its performance and redirect ads to the best audiences for their products. Tools in this category range from large platforms with multiple capabilities to software that tracks users who leave without making a purchase.

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Products

By 4INFO
4INFO is a targeting tool using both home and mobile data to reach customers. 4INFO uniquely gives you the ability to accurately target consumers across all of their screens at unprecedented scale, and then provide full funnel measurement to evaluate...
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By GroupM
[m]Platform was designed to collect and define insights from hundreds of data sources across all channels. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into comprehen...
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By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Accordant Media is a powerful Advertising Management Platform designed for leading agencies and brand marketers. The platform supports managing customized, multi-screen, micro-targeted media campaigns at scale, including programmatic, biddable media-...
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By Act!
Act! Essentials helps you easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organized place, accessible from anywhere.into group initiatives
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Action Lift measures total ad campaign performance, correlating how the campaign impacted consumer search behaviors and paid search clicks.
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Ad QA scans your ads across key UX metrics to identify and resolve issues before you kick off a campaign.
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Ad Reform's Screenshots solution automates your ad screenshots. Ad Reform is 5-10x faster than capturing screenshots manually. Generate hundreds of screenshots at once with their one-step CSV import.
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Ad3 Media's Ad Server allows you to monitor real-time statistics at both macro and micro levels with full Invalid-Traffic, Ad Block, and Bounce rate reporting to provide you with the most accurate monetization tracking system available today.
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Barometric leverages its state-of-the-art deterministic and probabilistic methodologies for post-click and post-view attribution. Their Probabilistic+ proprietary algorithms allow them to tie together mobile-web and app environments. Barometric accom...
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