Advertising: Management & Ad Serving

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Definition

Management and Ad Serving tools allow marketers to produce advertising, measure its performance and redirect ads to the best audiences for their products. Tools in this category range from large platforms with multiple capabilities to software that tracks users who leave without making a purchase.

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Products

By 4Cite
The 4Cite platform allows you to identify more customers and engage them in real time in order to increase revenue. 4Cite's triggered emails contain personalized messages and offers that influence purchasing and foster brand loyalty. The platform use...
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By GroupM
[m]Platform is an advanced ad technology suite exclusively for GroupM clients. [m]Platform includes data analytics, digital services, ad operations and programmatic. [m]Platform was designed to collect and define insights from hundreds of data source...
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By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Accordant Media is a powerful Advertising Management Platform designed for leading agencies and brand marketers. The platform supports managing customized, multi-screen, micro-targeted media campaigns at scale, including programmatic, biddable media-...
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Action Lift measure total ad campaign performance, correlating how the campaign impacted consumer search behaviors and paid search clicks.
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Barometric leverages its state-of-the-art deterministic and probabilistic methodologies for post-click and post-view attribution. Their Probabilistic+ proprietary algorithms allow them to tie together mobile-web and app environments. Barometric accom...
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ad.agio is a multi-channel ad-server built with the online publisher’s ad tech needs in mind. ad.agio leverage the data to target and deliver any ad type, across any device, to any user.
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By Ad.net
Ad.net is a search marketplace that leverages first-party search data to drive performance in display and video advertising. The solution extends the campaigns of advertisers from traditional search networks and leverages an automated bidding platfo...
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Adapt.ly’s self-service platform lets media buyers create a single ad and syndicate the campaign across multiple social networks.
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Admiral Adblock Analytics is a free advanced platform for publishers to measure the impact of ad blockers, showing deep insights into revenue losses compared to efforts to recover the lost revenue.
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