Advertising: Management & Ad Serving

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Definition

Management and Ad Serving tools allow marketers to produce advertising, measure its performance and redirect ads to the best audiences for their products. Tools in this category range from large platforms with multiple capabilities to software that tracks users who leave without making a purchase.

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Products

A powerful tool that helps busy marketers, advertisers and web analysts harness their data, 7suite goes beyond the basics of data collection, normalization and segmentation to offer customizability at all levels including the choice of on-premises or...
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By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Accordant Media is a powerful Advertising Management Platform designed for leading agencies and brand marketers. The platform supports managing customized, multi-screen, micro-targeted media campaigns at scale, including programmatic, biddable media-...
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By Acesse
Acesse Ads is an ad platform that allows organizations to set-up, manage and track online advertisements all from one central place.
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Action Lift measure total ad campaign performance, correlating how the campaign impacted consumer search behaviors and paid search clicks.
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comScore Ad Metrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights.
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ad.agio is a multi-channel ad-server built with the online publisher’s ad tech needs in mind. ad.agio leverage the data to target and deliver any ad type, across any device, to any user.
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By Ad.net
Ad.net is a search marketplace that leverages first-party search data to drive performance in display and video advertising. The solution extends the campaigns of advertisers from traditional search networks and leverages an automated bidding platfo...
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Adapt.ly’s self-service platform lets media buyers create a single ad and syndicate the campaign across multiple social networks.
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The Adara Audience Platform accesses premium, proprietary 1st party data to connect advertising with known online shoppers at scale.
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