Advertising: Management & Ad Serving

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Definition

Management and Ad Serving tools allow marketers to produce advertising, measure its performance and redirect ads to the best audiences for their products. Tools in this category range from large platforms with multiple capabilities to software that tracks users who leave without making a purchase.

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Subcategories

Products

By 4INFO
4INFO is a targeting tool using both home and mobile data to reach customers. 4INFO uniquely gives you the ability to accurately target consumers across all of their screens at unprecedented scale, and then provide full funnel measurement to evaluate...
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By GroupM
[m]Platform was designed to collect and define insights from hundreds of data sources across all channels. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into comprehen...
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By Aarki
Aarki Encore is an integrated marketing platform for creative design, media buying, and optimization. The all-in-one platform is especially suited for mobile, packed with features for creating and deploying high-performing video and content-based mob...
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Accordant Media is a powerful Advertising Management Platform designed for leading agencies and brand marketers. The platform supports managing customized, multi-screen, micro-targeted media campaigns at scale, including programmatic, biddable media-...
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By Act!
Act! Essentials helps you easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organized place, accessible from anywhere.into group initiatives
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Action Lift measures total ad campaign performance, correlating how the campaign impacted consumer search behaviors and paid search clicks.
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By AdLabs
Ad Insights uses rigorous data analytics to identify and quantify the positive and negative impact of specific words and phrases in each ad. It develops valuable insight into the emotional sentiments driving performance to improve both ad content and...
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By AdLabs
Ad Optimization offers 24/7 performance monitoring of numerous campaign metrics to identify underperforming ads. Drive ROI by automatically deploying new and creative ads to keep your business at top of mind with your audience.
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Ad QA scans your ads across key UX metrics to identify and resolve issues before you kick off a campaign.
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Ad Reform's Screenshots solution automates your ad screenshots. Ad Reform is 5-10x faster than capturing screenshots manually. Generate hundreds of screenshots at once with their one-step CSV import.
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