Targeting

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Definition

Tools in this category help marketers reach the right customer by serving ads to customers based on demographics, geolocation, device or IP address.

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Products

By 4INFO
4INFO is a targeting tool using both home and mobile data to reach customers. 4INFO uniquely gives you the ability to accurately target consumers across all of their screens at unprecedented scale, and then provide full funnel measurement to evaluate...
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By Act!
Act! Essentials helps you easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organized place, accessible from anywhere.into group initiatives
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ADmantX offers a cookie-less solution that tracks trends and news from around the world, performs sentiment analysis, and allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective, targeted online ad campaign...
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By Adobe
Adobe Advertising Cloud Search automates audience targeting in search marketing. Adobe Advertising Cloud Search has easy-to-use workflows, unique data access and artificial intelligence (AI). Part of Adobe Experience Cloud, the offering is designed t...
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By AdRoll
AdRoll B2B has added Account Based Management Functions to its targeting solution for business-to-business (B2B) advertisers to create what is internally being called AdRoll ABM. This solution enables marketers to target key accounts via attributes l...
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AntVoice provides a 360° and predictive recommendation engine which analyzes the behavior of your visitors, in real time, to offer them a customized selection of products or contents.
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By Blis
Audience targets audiences using an advanced combination of real time location data and demographic data.
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GroundTruth's Audience Targeting solution allows you to target three types of audiences for more effective customer acquisition. Location Audiences are people who have visited a specific brand or category within a specified timeframe up to 90 days. B...
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Bazaarvoice Advertising is an advertising platform that offers first-party data and targeting capabilities. The solution enables users to reach web and mobile shoppers who have read reviews in their category, brand or product.
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