Retargeting

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Definition

When enabled on a website, Retargeting software tracks website visitors who click away from a brand website without making a purchase, later serving those same visitors relevant ads as they continue to browse other sites online. Tools in this section automate retargeting on one or multiple platforms. Packages may include analytics to monitor retargeting success.

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Products

By Adadyn
Adadyn is a programmatic advertising platform designed to simplify custom ad creation for retargeting campaigns, and programmatic placement of ads on desktop and mobile devices.
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Adcrowd's retargeting tool is powered by the proprietary Smart Pixel technology, which delivers your ads only to the most interested audiences.
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By AdRoll
AdRoll is a widely used retargeting platform trusted by brands to retarget site visitors with ads across Facebook, Twitter, mobile, and the web.
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AppsFlyer offers a mobile advertising attribution and analytics platform, helping marketers pinpoint their targeting, optimize their ad spend, and boost their ROI.
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Audience Cooperative offers sites with a focused audience the opportunity to create an additional revenue stream through targeted off-site ad placement. The program makes web sites' audience data available to advertisers to utilize for targeting in ...
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By Blis
Connected ID is a retargeting solution that works cross-device. Agencies and advertisers can target audiences on any device using a combination of previous mobile location and content behavior. Connected ID identifies additional devices that are conn...
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Digilant is a programmatic media buying platform that provides support for the entire media buy, from planning through execution, measurement and optimization. The platform features tools and services for brands and advertisers that uncover unique in...
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Facebook dynamic ads automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet. Simply upload your product catalog and set up your campaign one time, and it will continue working fo...
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FirstParty is a display advertising solution that integrates a clients' first party data with Cross Pixel's third party data to execute targeted advertising in real time across multiple digital channels.
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Flashtalking Dynamic Ads is a dynamic ad platform that offer a range of solutions including scheduling ad versions based around events, reacting to competitor activity, testing and refining offers, or saving on production costs and traffic time.
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