Behavioral Analytics: Games

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Definition

Behavioral analytics tools are able to detect where on a site users go first, what they click next, how long they linger at certain spots, and other in-session data points such as click-to-conversion time and the value of each purchase in the customer's history on your site. When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their website or app for a better user experience, better engagement and increased conversions.

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Products

The deltaDNA platform is a Player Relationship Management solution for the gaming industry that enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in r...
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GameAnalytics is a powerful and flexible free analytics tool, built specifically for game developers. It provides them with rich insights into player behavior, so that they may improve everything from retention to monetization and add industry contex...
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