Behavioral Analytics: Site

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Definition

Behavioral analytics tools are able to detect where on a site users go first, what they click next, how long they linger at certain spots, and other in-session data points such as click-to-conversion time and the value of each purchase in the customer's history on your site. When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their website or app for a better user experience, better engagement and increased conversions.

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Products

By Adoric
Adoric is a platform for customer engagement. Adoric’s algorithm enables customers to show specific messages based on their users' behavior, serving up the right content to make conversions.
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By CAKE
CAKE for Advertisers enables marketers to track digital marketing spend from first click to conversion and every step in-between to gain insight into the customer journey. CAKE is an Accelerize company.
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Collective[i] is a business performance platform that leverages a combination of advanced analytics and decision support tools to dramatically improve the performance of sales, marketing, customer service and customer support teams. The Collective[i]...
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Concurra is a customer behavior tool debpoyed on websites. Concurra allows marketers to automatically record and analyze everything visitors do with their mouse and keyboard while browsing your website, and then apply what you learn to convert better...
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The deltaDNA platform is a Player Relationship Management solution for the gaming industry that enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in r...
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ExtraWatch PRO is a website analytics tool that tracks website visitors in real time and monitors users' interactions with the website, allowing for companies to improve their user conversion rate.
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EyeQuant is a conversion optimization tool that predicts where a user's eyes will interact with a website. To optimize the website objectively, almost 50 different variables are used.
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Fanplayr is a SaaS platform that helps eCommerce understand the connection between site traffic metrics and conversion rate. eCommerce companies can identify key characteristics among converting customer profiles to determine the best segmentation an...
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By Fixel
Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those vis...
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Intent Quality Decision Engine is an audience targeting solution that creates a composite of multiple intent signals from a consumer and overlays the targeting capabilities to reach the most qualified audience. The technology then targets that consu...
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