Behavioral Analytics: Site

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Definition

Behavioral analytics tools are able to detect where on a site users go first, what they click next, how long they linger at certain spots, and other in-session data points such as click-to-conversion time and the value of each purchase in the customer's history on your site. When analyzed and interpreted over time, Behavioral Analytics help organizations to optimize their website or app for a better user experience, better engagement and increased conversions.

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Products

By Adoric
Adoric is a platform for customer engagement. Adoric’s algorithm enables customers to show specific messages based on their users' behavior, serving up the right content to make conversions.
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Boost Insights+ delivers customized insights on ad creative strategies and audience behavior based on machine-learning algorithms and data scientists. Boost’s data scientists and proprietary algorithms will uncover new lexical insights within your ad...
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By CAKE
CAKE for Advertisers enables marketers to track digital marketing spend from first click to conversion and every step in-between to gain insight into the customer journey. CAKE is an Accelerize company.
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Collective[i] is a global enterprise network that provides in-depth buyer behavior data and analysis for sales, marketing, customer support teams worldwide. The Collective[i] toolset is a data-driven and user-friendly solution for relative and timely...
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The deltaDNA platform is a Player Relationship Management solution for the gaming industry that enables publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in r...
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By Vizury
Drive measurable and rapid RoI with the world’s first Growth Marketing platform for Banks. With Vizury Engage, you can now: Predict which users are ready to buy your products (credit cards, loans), and which users need to be nurtured; Distinguish pro...
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ExtraWatch PRO is a website analytics tool that tracks website visitors in real time and monitors users' interactions with the website, allowing for companies to improve their user conversion rate.
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EyeQuant is a conversion optimization tool that predicts where a user's eyes will interact with a website. To optimize the website objectively, almost 50 different variables are used.
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Fanplayr is a SaaS platform that helps eCommerce understand the connection between site traffic metrics and conversion rate. eCommerce companies can identify key characteristics among converting customer profiles to determine the best segmentation an...
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Intent Quality Decision Engine is an audience targeting solution that creates a composite of multiple intent signals from a consumer and overlays the targeting capabilities to reach the most qualified audience. The technology then targets that consu...
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