Analytics: Sentiment & Monitoring

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Definition

Monitoring tools measure the number of times a brand, product or service is mentioned in traditional media or social media. Sentiment tools measure attitudes of those discussing the brand, particularly on social media, where grammar and context are key in revealing nuances of negative or positive sentiment. Enterprises monitor their own mentions, and that of competitors, to garner intelligence on the marketplace.

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3point5 listens online and enables a company to reach out and engage existing brand advocates, recruit and train them as active social influencers. The Experticity network is more than 1.5 million brand advocates providing authentic social content th...
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Actionly Campaign Tracking tracks what customers are saying across multiple social media channels, lets marketers track brand, industry terms and competitors, and provides comprehensive insight and analysis into social media conversations.
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Actionly Social Media Monitoring enables organizations to monitor keywords across social media channels from one dashboard.
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Ad Dynamix is a media monitoring tool for media owners, agencies and advertisers providing a fast, flexible and precise analysis of trends, brands, advertisements and campaigns across all media sectors. The detailed trend analysis platform enables th...
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By Adbeat
Adbeat is a marketing tool that businesses can use to keep track of how their competitors are doing in the online display advertsing marketplace.
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Explore the DNA of any Direct Response Television (DRTV) Campaign with AdSphere™ • Grow your DR business with amazing biz dev tools for agencies, networks, and vendors • Retailers - Audit TV expenditures of leading DR brands in the US and incre...
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By Vobile
AdTracker validates content runs and tracks TV commercials, movie trailers, show promos, and infomercials across broadcast and cable networks.
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Ahalogy Muse tracks conversation and content in a broader category, presenting both high-volume and fast-emerging trends along with visual inspiration. The solution includes category data from Facebook, Pinterest, and Ahaology's own network of 5,000...
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By AirPR
AirPR Analyst provides analytics, insights, and measurement for public relations campaigns, revealing what content and messaging is driving the highest engagement and where to cut or boost marketing spend for greater impact. AirPR Analyst includes da...
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AdvancedMiner Social Network Analysis [SNA] is innovative social media analytics. Companies can use the software to model social relationships among existing customers, revealing which customers have the strongest social influence, what social role e...
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