Analytics: Sentiment & Monitoring

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Definition

Monitoring tools measure the number of times a brand, product or service is mentioned in traditional media or social media. Sentiment tools measure attitudes of those discussing the brand, particularly on social media, where grammar and context are key in revealing nuances of negative or positive sentiment. Enterprises monitor their own mentions, and that of competitors, to garner intelligence on the marketplace.

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3point5 listens online and enables a company to reach out and engage existing brand advocates, recruit and train them as active social influencers. The Experticity network is more than 1.5 million brand advocates providing authentic social content th...
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Actionly Campaign Tracking tracks what customers are saying across multiple social media channels, lets marketers track brand, industry terms and competitors, and provides comprehensive insight and analysis into social media conversations.
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Ad Dynamix is a media monitoring tool for media owners, agencies and advertisers providing a fast, flexible and precise analysis of trends, brands, advertisements and campaigns across all media sectors. The detailed trend analysis platform enables th...
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By Adbeat
Adbeat is a marketing tool that businesses can use to keep track of how their competitors are doing in the online display advertsing marketplace.
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AdSphere is the most accurate, timely, and expansive research system for the performance based television industry. Track over 2,500 advertisers, 4200+ Brands, and over 14,000 Creatives. Complete airings detail for all brands and creatives across 90+...
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By Vobile
AdTracker validates content runs and tracks TV commercials, movie trailers, show promos, and infomercials across broadcast and cable networks.
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By AirPR
AirPR Analyst provides analytics, insights, and measurement for public relations campaigns, revealing what content and messaging is driving the highest engagement and where to cut or boost marketing spend for greater impact. AirPR Analyst includes da...
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With natural language processing (NLP) and image recognition, Alchemy API helps analysts extract sentiment analysis, keywords, entity, and even perform image tagging on massive volumes of web pages, documents, tweets and photos. Alchemy API is conver...
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AdvancedMiner Social Network Analysis [SNA] is innovative social media analytics. Companies can use the software to model social relationships among existing customers, revealing which customers have the strongest social influence, what social role e...
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AMI Enterprise Intelligence collects and analyses data from across the web, gives organizations the ability to scan their environments and capitalize on data about markets, customers and competitors.
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