Analytics: Sentiment & Monitoring

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Definition

Monitoring tools measure the number of times a brand, product or service is mentioned in traditional media or social media. Sentiment tools measure attitudes of those discussing the brand, particularly on social media, where grammar and context are key in revealing nuances of negative or positive sentiment. Enterprises monitor their own mentions, and that of competitors, to garner intelligence on the marketplace.

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Products

Ad Dynamix is a media monitoring tool for media owners, agencies and advertisers providing a fast, flexible and precise analysis of trends, brands, advertisements and campaigns across all media sectors. The detailed trend analysis platform enables th...
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By Adbeat
Adbeat is a marketing tool that businesses can use to keep track of how their competitors are doing in the online display advertsing marketplace.
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AdSphere is a competitive media-research system that helps agencies and advertisers to improve the ROI and KPIs of their television campaigns by providing insights that can’t be found anywhere else. AdSphere was developed to provide a window into the...
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By Vobile
AdTracker validates content runs and tracks TV commercials, movie trailers, show promos, and infomercials across broadcast and cable networks.
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Agency Platform is a white label SEO and inbound marketing software designed for agencies. Some important features include SEO intelligence data, Social Media Monitoring and Management, Project Collaboration, PPC Tools, and Professional SEO Audit Rep...
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Ahalogy Muse tracks conversation and content in a broader category, presenting both high-volume and fast-emerging trends along with visual inspiration. The solution includes category data from Facebook, Pinterest, and Ahaology's own network of 5,000...
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AdvancedMiner Social Network Analysis [SNA] is innovative social media analytics. Companies can use the software to model social relationships among existing customers, revealing which customers have the strongest social influence, what social role e...
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AMI Enterprise Intelligence collects and analyses data from across the web, gives organizations the ability to scan their environments and capitalize on data about markets, customers and competitors.
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By Ampsy
Ampsy is a social marketing solution based on Ampsy's proprietary geo-fencing engine. Ampsy aggregates, displays and tracks social content in real-time.
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The Appinions Platform is designed to curate content from the most influential people and publications, spot emerging trends and always use the most relevant language to make sure content gets discovered. Appinions allows content creators to discover...
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