Social Media Analytics

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Definition

Social media analytics are both the indicators being measured (audience profile, audience size) and the tools for insight and analysis of social media properties. Social Media Analytics tools range from free dashboards to suites reporting followers’ habits, or integrate email campaign reporting, and often include features such as the ability to post ahead of time.

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Products

Actionly Campaign Tracking tracks what customers are saying across multiple social media channels, lets marketers track brand, industry terms and competitors, and provides comprehensive insight and analysis into social media conversations.
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Ahalogy Muse tracks conversation and content in a broader category, presenting both high-volume and fast-emerging trends along with visual inspiration. The solution includes category data from Facebook, Pinterest, and Ahaology's own network of 5,000...
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AdvancedMiner Social Network Analysis [SNA] is innovative social media analytics. Companies can use the software to model social relationships among existing customers, revealing which customers have the strongest social influence, what social role e...
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By Ducen
Combining Data Science, Business Intelligence, and Data Management Capabilities in One Integrated, Self-Serve Platform. Analance is an end-to-end platform that combines Data Science, Business Intelligence, and Data Management into one integrated s...
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Audiense Insights transforms how you innovate and make decisions, growing your business through discovering new opportunities and executing relevant personalized experiences, by understanding the audiences that matter to your business.
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BrandHub is part of the Twitter analytics suite, giving advertising insight into how a brand is being talked about on Twitter. The tool can identify people who are talking about the brand, including gender, location, income level, occupation, and oth...
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Brand24 offers a social media monitoring and analytics tool. The platform provides a reliable, easy to use, and affordable solution that allows users to both track and engage online conversations relevant to business. With Brand24, users have the opp...
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Brandchats is a enterprise social media analytics platform providing relevant information of the brand or product, the competition, and the keywords that are related to the business, by monitoring and measuring in real time what is being said on soci...
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Brandwatch Analytics is a proprietary web-based social media monitoring platform that collects social media data from over 90 million sources in 27 languages, allowing brands to discover and act on conversations that matter the most.
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Catalyst FUSION is a proprietary data and analytics engine with on-demand tools and analyses designed to harvest market insights from large volumes of data. FUSION generates actionable insights for more intelligent media investments and more informed...
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