CDP for B2C

< Back to category

Definition

The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." This category includes CDPs that are specifically targeted to businesses marketing directly to individual customers. 

Contribute to this definition

Products

By Bridg
Bridg CDP is designed specifically for the needs of restaurants and retailers. Bridg CDP takes valuable POS transaction data, and combines it with loyalty and ordering data to create robust, individual unified customer profiles.
  Compare
By HTK
Horizon One360 is a customer data platform. It allows you to put customer data at the heart of your business, to grow loyalty and boost sales. Comprehensive customer profiles are enriched with every interaction in real-time, while powerful segmentati...
  Compare
By Lytics
Lytics is a Customer Data Platform that allows brands to transform the data they have available about their customers into meaningful, personalized customer profiles to serve smart and relevant experiences to individual customers. View customer score...
  Compare
By SAP
SAP Customer Data Platform enables marketers to activate rich customer insights to deliver hyper-personalized experiences in real time, while maintaining the data’s purpose. Unify all customer data sources, respect data privacy, and activate rich ins...
  Compare
StellarAlgo is a Customer Data Platform (CDP) for businesses serving live audiences. StellarAlgo’s CDP consolidates fan data and uses machine-learning and predictive technology to enable live audience organizations to gain valuable insights and thoro...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter