The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." The CDPs in this category were purpose-built to be unified customer databases, and have features that add prediction and recommendation tools that allow marketers uncover insights in customer behavior and serve up more targeted content to customers. 

Products

ActionIQ

By ActionIQ

ActionIQ is a scalable, Customer Data Platform for Large Enterprises. ActionIQ is designed to leverage trillions of interactions and allow marketers to talk to their customers in unison across channels, enhancing the efficacy of CRM programs and deli...

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Affinio

By Affinio

Affinio is a customer data platform that leverages graph technology to understand today's consumers. Behind Affinio is technology that analyzes the connections between billions of data points that exist within any consumer data set. Affinio will inge...

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BlueConic

By BlueConic

BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

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BlueVenn Marketing Platform

By BlueVenn

BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...

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Data Commander

By Commanders Act

DataCommander by Commanders Act is a Customer Data Platform offering a 360° view of audiences. Its features audience segment performances and refine marketing segmentation. DataCommander's matching engine eliminates all the issues surrounding cross-d...

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FirstHive

By FirstHive

FirstHive is a Customer Data Platform. FirstHive enables a brand to aggregate all its customer interactions and transactions in a single interface. FirstHive builds bridges across the various touchpoints used by a brand to pull in data and build rich...

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Intelligent Customer Data Platform

By Amperity

Amperity's Intelligent Customer Data Platform uses machine learning and massive computing power to stitch together together all of a brand's disparate data sources, forms complete customer profiles, and makes those profiles available to marketers and...

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Lattice Atlas

By Lattice Engines

Lattice Atlas is a customer data platform that helps customers connect their data across all internal and external sources, create a single view of the customer journey, and centralize audience creation and measurement across all channels. Lattice At...

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Lemnisk

By Lemnisk

Lemnisk is a CDP built for BFSI Marketers. Marketers leverage Lemnisk to resolve users across data sources & channels, intelligently orchestrate customer journeys based on channel propensity and create real-time unique marketing experiences at scale ...

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Lexer Customer Data Platform

By Lexer

Lexer helps marketers load data from hundreds of millions of 1st, 2nd and 3rd party sources; Use deterministic and probabilistic matching to unify unrelated data points and create a complete and organic Human Data set; Store the data securely with be...

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