B2C Specific CDPs

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Definition

The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." This category includes CDPs that are specifically targeted to businesses marketing directly to individual customers. 

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Products

By Bridg
Bridg CDP is designed specifically for the needs of restaurants and retailers. Bridg CDP takes valuable POS transaction data, and combines it with loyalty and ordering data to create robust, individual unified customer profiles.
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Mindbox is an integrated marketing cloud featuring a customer data platform, multi-channel campaigns, loyalty and promotions, and personalization.
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