CDP with Customer Journey Features

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Definition

The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." The CDPs in this category were purpose-built to be unified customer databases, and have features that allow marketers to shape and analyze the customer journey.

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Products

By Acquia
Acquia Journey is an omnichannel tool that allows marketers to listen and learn from customers so they can craft a sequence of personalized touchpoints and trigger what they will see next. Whether your audience is using a web browser, an app, social ...
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ActionIQ is a scalable, Customer Data Platform for Large Enterprises. ActionIQ is designed to leverage trillions of interactions and allow marketers to talk to their customers in unison across channels, enhancing the efficacy of CRM programs and deli...
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Ascent360 is a Customer Data Platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop...
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CaliberMind is an integrated customer database managed by marketing/ sales that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive acquisition, retention, up-sell and cross-sell. Unli...
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BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...
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By RedEye
CONTOUR is a Multi-Channel Marketing Automation solution that is driven by a database combining all customer data – online and offline – into a single view. RedEye enables a true single customer view that drives your multi-channel marketing forward....
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CrossEngage is a Customer Data Platform enabling customer journeys across all channels in real time, with all your data, tools, and ideas. CrossEngage is capable of integrating any and all conceivable sources of data, including CRM systems, data ware...
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DataCommander by Commanders Act is a Customer Data Platform offering a 360° view of audiences. Its features audience segment performances and refine marketing segmentation. DataCommander's matching engine eliminates all the issues surrounding cross-d...
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Eulerian Customer Data Platform is built to unify the Customer Journey. It identifies interactions within online campaigns, with other publishers and across devices. Eulerian CDP supports segmentation of customer data with each interaction, excluding...
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Evergage Platform is a Customer Data Platform that enables 1:1 marketing. Evergage provides marketers with real-time dynamic content, inline messaging features, behavioral analytics and segmentation, all with just one line of Javascript code placed i...
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