Content Customization

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Definition

Content Customization is the broad term for personalizing what content gets seen by whom online. Tools in this category include software platforms or apps coded to monitor user activity, clicks, likes and shares in order to display or suggest specially selected content most likely to appeal to certain demographics or situations.

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Products

Atomic Reach is a content marketing solution that combines an intelligent writing platform with real-time, insights-based feedback. Atomic Reach is designed to maximize content performance through providing insights on how well the content is connect...
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Aurora is the enterprise content creation program from Woodwing. Aurora allows media companies and publishers to adopt a channel-neutral content creation workflow, resulting in smart and efficient publishing on all channels. It also ensures fast and ...
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BrightInfo is a real-time content personalization engine that analyzes anonymous site visitor actions and interests, "learns" site visitor intent, then displays the best content matches for each visitor.
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Bunting is a web personalization and product recommendation software that provides powerful, easy tools to boost website sales and revenue and grow businesses. The software helps users gain deep individual customer insights and understand their custo...
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Conductrics' Decision-as-a-Service platform allows companies to create self-optimizing, customer-facing web and mobile applications that are more personalized and engaging by using integrated user targeting, adaptive conversion optimization, and A/B ...
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ContentMX enables modern digital marketers to combine all the elements they need to turn content into conversations, improve google rank, increase inbound traffic, nurture leads, amplify brands, promote sharing and create engagement. Original and ...
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Decisionaire is used by marketing professionals to improve their content marketing effectiveness and drive more high quality sales leads. Decisionaire is a SaaS application that a non-technical person can use to create interactive content market...
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As part of the Delta Marketing Cloud, the Delta Interactive module pushes the right content to the right prospects at the right time, based on what Delta Prelytix data uncovers.
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Google Alerts sends email notifications whenever Google finds new results on selected keywords. Configure your Google Alerts settings to get updates about a product, company or brand. Know right away when someone posts something about your brand on t...
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By idio
Idio Content Intelligence is a powerful new way to create a data-led content strategy, understand your audience’s interests and automate the delivery of smarter, more relevant and more profitable engagements across every channel.
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