Content Scoring and Optimization

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Definition

Content scoring and optimization programs measure how marketing content drives conversions. (See also Web Analytics & Optimization)

 

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Products

The Acrolinx platform is a content optimization platform that is built on an advanced linguistic analytics engine. The software reads the content, scores the content based on unique guidelines, and guides writers on how to improve it.
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By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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By Aesir
A simple-to-use software platform that will help you gain more leads and grow your sales through fully featured Context Marketing. Manage content intelligently at scale and keep your brand identity and message consistent, allowing you to focus on cre...
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Categorical Technology enables the rapid creation and publication of curated content to the web and newsletters. Using built-in tools or your existing CMS and email marketing services, Categorical Technology helps editors and content managers generat...
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Content Performance is WP Engine’s WordPress Performance Intelligence solution that simplifies Google Analytics for WordPress. It allows marketers and content publishers to see metrics powered by Google Analytics (GA) within its WordPress admin dashb...
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Crystal is an analytic tool that identifies an individual's personality by analyzing public data. The solution enables users to tailor the language in speech and writing based on the personality insights at the point of need, and help the team actua...
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The BrandMaker Customer Engagement Cloud enables B2B sales and marketing teams to improve and personalize the dialogue with customers through content aligned with the customer’s specific stage in the sales cycle. BrandMaker helps create personalized,...
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By idio
Idio Content Intelligence is a powerful new way to create a data-led content strategy, understand your audience’s interests and automate the delivery of smarter, more relevant and more profitable engagements across every channel.
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By Kahuna
Kahuna for marketplaces enables operators to turn buyers and sellers from “one-time purchasers, to lifetime customers,” through a variety of tools. Optimize the content and timing of messages so that the content resonates with the buyer and seller.
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By Oracle
Oracle Content Marketing makes it easy to create and distribute compelling content across multiple channels to the people you want to reach. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the ...
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