Content Scoring and Optimization

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Definition

Content scoring and optimization programs measure how marketing content drives conversions. (See also Web Analytics & Optimization)

 

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Products

The Acrolinx platform is a content optimization platform that is built on an advanced linguistic analytics engine. The software reads the content, scores the content based on unique guidelines, and guides writers on how to improve it.
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By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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Advanced Predictive Creative (APC) is an AdTheorent product that uses machine learning models to score unique creative units in milliseconds, delivering truly personalized creative experiences at scale.
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By Aesir
A simple-to-use software platform that will help you gain more leads and grow your sales through fully featured Context Marketing. Manage content intelligently at scale and keep your brand identity and message consistent, allowing you to focus on cre...
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Atomic Reach is a content optimization tool that combines an intelligent writing platform with real-time, insights-based feedback. Audience-targeted editorial workflow optimizes style, structure and language. Atomic AI identifies and rewrites the mos...
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Blackbird.AI is a content review platform that uses A.I. to analyze news content at scale. The Blackbird.AI platform modules can be used as a complete suite of misinformation analysis tools or integrated as needed by third-party systems to understand...
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Categorical Technology enables the rapid creation and publication of curated content to the web and newsletters. Using built-in tools or your existing CMS and email marketing services, Categorical Technology helps editors and content managers generat...
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Content Performance is WP Engine’s WordPress Performance Intelligence solution that simplifies Google Analytics for WordPress. It allows marketers and content publishers to see metrics powered by Google Analytics (GA) within its WordPress admin dashb...
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ContentMX enables modern digital marketers to combine all the elements they need to turn content into conversations, improve google rank, increase inbound traffic, nurture leads, amplify brands, promote sharing and create engagement. Original and ...
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Crystal is an analytic tool that identifies an individual's personality by analyzing public data. The solution enables users to tailor the language in speech and writing based on the personality insights at the point of need, and help the team actua...
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