CDP with Operational Data Management Focus

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Definition

The CDP Institute defines a Customer Data Platform “as a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems." The CDPs in this evolved from data management tools into Customer Data Platforms.

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Products

AgilOne Customer Data Platform
By AgilOne
The AgilOne Customer Data Platform helps consumer brands develop relationships that increase the lifetime value of their customers via a single customer view, analytics and machine learning, and by activating customer data to orchestrate engagement a...
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BlueVenn Unify
By BlueVenn
BlueVenn Unify is a Customer Data platform built to unify every online and offline customer touch-point and create a real-time, trustworthy single customer view. BlueVenn UNIFY provides connectors, APIs and data loaders to easily ingest data from all...
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ChannelNet SiteBuilder
By ChannelNet
ChannelNet SiteBuilder is a proprietary customer data platform (CDP) that integrates with a company's legacy systems, providing a full featured suite of site development and administration tools.
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Customer 360
By Salesforce
Salesforce Customer 360 is a customer experience tool that allows Salesforce users to easily map your service, marketing, and commerce systems to a central hub that exchanges data and events so they’re available at the time of need. Make it easy to i...
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Customer Data Platform
By Insight360
Insight360 Customer Data Platform (CDP) jumps starts your audience development efforts by expanding your known audience, improving conversion of prospects, and up-selling existing customers
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Ensighten Pulse
By Ensighten
Ensighten Pulse is a Customer Data Platform that enables marketers in real time to see customer interactions and digital ad impressions. Through a programmable pixel, Ensighten allows for the collection of first-party data from key offsite and onsite...
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mParticle
By mParticle
mParticle is a Customer Data Platform that helps users collect, manage, validate, and share their customer data across their entire stack.
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Openprise Agile CDP
By Openprise
The Openprise Agile CDP is the first and only B2B customer data platform built on a data orchestration platform. This allows Openprise customers to clean, enrich, and unify data across multiple sources into a single customer view in as little as 90 d...
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Quaero Enterprise CDP
By Quaero
Quaero accelerates data driven teams as they transform disconnected customer data into energized assets. We have packaged nearly two decades of experience into Quaero’s Customer Data Platform (CDP) delivering a turnkey solution for monetizing custome...
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Unific
By Unific
Unific is a Commerce Integration Platform as a Service (iPaaS) and Customer Data Platform (CDP) that helps merchants turn data into insights, insights into action and action into growth. As an iPaaS, Unific provides the most reliable, fast-to-sync, e...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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