Fan-Based Marketing

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Definition

Fan-Based Marketing tools enable brands, sports teams and music industry leaders to monetize a fan base. Fan-Based Marketing tools collect customer data of fans and report out enthusiasms and dislikes. Features may include sponsorship activations, social aggregation and eCommerce tools.

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Products

Fortress ONE is an interactive services and data platform used by over 130 of the world’s leading sports teams to deliver the best in fan experience. It powers the services that enable teams to identify and understand who their fans are and maximize ...
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Tradable Bits is a fan-based marketing platform built specifically for music and sports brands. It's an all-inclusive solution for sponsorship activations, social aggregation and eCommerce-integrated Fan CRM system. These tools combine fan data acros...
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By Votion
The Votion platform enables marketers to build brackets of all types, including prediction brackets, voting brackets, NCAA brackets & more. Drive engagement, capture leads, & leverage a unique marketing campaign type.
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