Cross-Channel Identity Resolution

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Definition

Cross-Channel Identity Resolution tools give marketers the ability to accurately access information about customers and their buying habits. These tools match identities from a number of platforms to create a more accurate picture for the marketer. 

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Products

By Acxiom
AbiliTec performs identity resolution — the ability to match customer or prospect data collected over time, across channels and devices, to an accurate identifier of an individual. AbiliTec fuels people-based marketing by delivering the insight to re...
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Adbrain's Identity AI captures billions of device, platform and channel identifiers daily and links them into a holistic, actionable Customer ID Map; providing a single view of each customer. The Adbrain multichannel ID tracking tool provides deep co...
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Consumer 360 Graph harnesses structured and unstructured, omni-channel data to create a single view of the customer. This enables brands to understand when and how to best engage customers across channels, increasing customer loyalty and revenue.
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By Merkle
CRM 4.0 delivers the next generation of CRM for marketers and commerce pros by combining Merkle’s data and services with Salesforce. The new solution enables identity resolution and predictive consumer engagement across channels to make digital adver...
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Salesforce Customer 360 is a customer experience tool that allows Salesforce users to easily map your service, marketing, and commerce systems to a central hub that exchanges data and events so they’re available at the time of need. Make it easy to i...
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The Experian Marketing Suite is a data management solution that unites Experian's customer identity, analytics and cross-channel marketing solutions into a single platform so that marketers can create and deliver intelligent interactions with custome...
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The OmniView platform is a persistent linkage platform that ingests large amounts of fragmented data and links it in a meaningful way to help marketers understand how customers are engaging in-store and across all media channels. Use these insights t...
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FreshAddress Audience Connector helps you reach more Facebook users by converting your existing email and direct mail customer or prospect databases into targetable custom audiences on Facebook. FreshAddress Audience Connector uses our patented Email...
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FuseCommander is a user identity solution that works in real time to match your audience’s identities. Using deterministic methodology, it provides real-time identification of your visitors from the first click.
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By IBM
IBM Digital Analytics is part of Customer Experience Analytics, a holistic solution that includes both cross-channel journey analytics and customer behavior analytics. IBM Digital Analytics provides actionable insights on your digital customers acros...
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