Real-Time Interaction Management

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Definition

Real-time interaction management (RTIM), defined by Forrester Research, is enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.

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Products

By [24]7
[24]7 Target uses the power of big data and machine learning to deliver highly personalized and creative content across multiple devices and channels. [24]7 Target determines and delivers the right message to the right customer at the right time in t...
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By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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By Airim
Airim is a platform for mangaging real-time interactions with customers. Machine-Learning tools allow marketers to learn what customers are seeking, and prompt the customer to take action if there has been no action taken.
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Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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CliClap serves personalized content recommendations and triggers tailored actions to each website visitor, resulting in higher engagement, better quality leads, and uplift on conversions. CliClap helps you make the most out of your website traffic, l...
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Yes Marketing's customer acquisition tool, Customer Generator, offers rich attribution tracking of campaign engagement metrics, social shares, and generated revenue that a specific consumer drives for the brand as a result of sharing the email on a s...
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Decision Science technology calls on information from over 700 MM profiles using real-time signals that provide highly predictive characteristics and conversion propensity insights. Its AI-technology allows brands and agencies to extract key signals ...
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Ferrite Labs is web-based software for the measurement, optimization and maintenance of continuously running marketing and advertising programs.
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Intelligent Recommendations is a logic engine that interrogates the data in the DMP to make real-time decisions on exactly which creative elements and messaging to display. This logic engine can also keep track of business needs, by connecting to Ent...
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Koa is a campaign performance tool enabled with artificial intelligence. Koa’s robust and transparent forecasting engine is built on The Trade Desk’s valuable data set – including nearly nine million queries every second – to help buyers extend audie...
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