Real-Time Interaction Management

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Definition

Real-time interaction management (RTIM), defined by Forrester Research, is enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.

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Products

By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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By Airim
Airim is a platform for mangaging real-time interactions with customers. Machine-Learning tools allow marketers to learn what customers are seeking, and prompt the customer to take action if there has been no action taken.
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Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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AntVoice provides a 360° and predictive recommendation engine which analyzes the behavior of your visitors, in real time, to offer them a customized selection of products or contents.
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CliClap serves personalized content recommendations and triggers tailored actions to each website visitor, resulting in higher engagement, better quality leads, and uplift on conversions. CliClap helps you make the most out of your website traffic, l...
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Yes Marketing's customer acquisition tool, Customer Generator, offers rich attribution tracking of campaign engagement metrics, social shares, and generated revenue that a specific consumer drives for the brand as a result of sharing the email on a s...
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By wyng
The Digital Campaign Index is the only campaign scoring system and benchmarking framework that enables agencies and brands to apply the data-driven discipline of performance marketing to all of their mid-funnel brand marketing activities. Informed by...
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Ferrite Labs is web-based software for the measurement, optimization and maintenance of continuously running marketing and advertising programs.
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Intelligent Recommendations is a logic engine that interrogates the data in the DMP to make real-time decisions on exactly which creative elements and messaging to display. This logic engine can also keep track of business needs, by connecting to Ent...
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Kapture One Suite offers a contact center, service center, and field service on a single platform. Use Kapture One Suite to transform your customer support and let your customers reach out to you on the channels they prefer. Phone, chat, email, socia...
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