Direct Mail List Appending

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Definition

Direct Mail List Appending tools allow marketers to attach email addresses to a list of physical addresses, giving marketers the ability to initiate omni-channel campaigns.

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Products

El Toro is a location-based ad tool that targets digital ads to a customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.
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ReachBase is a B2B prospecting database maintained by Reach Marketing. ReachBase includes direct mailing addresses, emails and phone numbers for decision makers across a wide range of industries, from small companies to large corporations.
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TowerData Email Append matches email addresses to a direct mail list. The platform attaches business and consumer email addresses to postal records, enabling organizations to keep in touch with direct mail subscribers and boosting the size of the ema...
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