Marketing Resource Management (MRM) Platforms

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Definition

Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. (MRM) tools assist the management of marketing operations, such as planning, budgeting, content production, and process workflows. Source: Forrester

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Products

Allocadia Marketing Performance Management (MPM) is a single comprehensive solution for managing marketing efforts with a focus on ROI. Allocadia MPM enables business leaders and marketing teams to create, collaborate and share campaign plans that al...
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Aprix Marketing Manager is a marketing resource management web application that helps users to plan, execute, monitor, and evaluate marketing campaigns and projects online.
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CabinetM is transforming the way marketing teams manage their marketing technology strategy, implementation, spend and perfomance. CabinetM makes it easy for enterprise marketing organizations to manage their marketing technology strategy, implementa...
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Ganttic is an online resource planning software that you can use for managing project portfolio while planning resources with maximum efficiency. You can create clear and comprehensive visual plans that give you an instant overview of all your resour...
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By IRIS
GearBox is the ultimate marketing logistics and P2P (procure-to-pay) platform. It manages your assets, complements your CRM efforts and brings all your marketing resources into a single interface. With convenient, single-sign-on access, there’s no ne...
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IBM Marketing Operations is an enterprise marketing operations software that provides control over marketing budgets and processes. The solution helps marketers align resources to objectives, streamline production processes, track budgets and expense...
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By Infor
Infor MRM is a marketing resource management software application for managing your entire marketing activities, along with the resources and management processes required to get your programs, campaigns and activities to market
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m-savvy is a marketing resource management solution that enables users to plan and organize marketing activities through all levels from annual plan to individual communications.
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By Strata
MarCom On Demand is a cloud-based marketing resource management solution that provides companies with an effective way to centrally manage their brand assets and measurably improve the customer experience.
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Marketing Content Hub integrates and blends boundaries between traditional marketing silos. It provides an integrated solution for Digital asset management (DAM), Marketing portal, Marketing resource management (MRM), Web to Print, Digital rights man...
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